Affiliate Specialist

Position Summary

The Affiliate Specialist is responsible for managing the end-to-end TikTok Shop Affiliate Program, from affiliate acquisition and onboarding to campaign execution, performance monitoring, and GMV growth. This role is responsible for identifying and recruiting high-potential affiliates, managing TikTok Affiliate Center operations, creating Open Plans and Targeted Plans, processing affiliate samples, monitoring creator performance, and optimizing affiliate-driven sales.

The Affiliate Specialist works closely with Sales, Marketing and Ads Team, as well as Live Operations (MCN) to continuously increase affiliate participation, content output, and overall GMV.

The ideal candidate understands the TikTok Shop ecosystem and can effectively utilize the TikTok Affiliate Center to build a scalable creator network that delivers measurable business results.

KeyResponsibilities

1. Affiliate Acquisition & Recruitment

Responsible for continuously growing the affiliate ecosystem.

• Identify and recruit new TikTok creators and affiliates.

• Prospect affiliates through TikTok Shop, TikTok Creator Marketplace, social media, agencies, and creator communities.

• Build and maintain an active database of potential affiliates.

• Reach daily, weekly, and monthly acquisition targets.

• Qualify creators based on:

o Followers

o Engagement Rate

o Content Quality

o Product Fit

o Sales Potential

o Previous GMV

• Build long-term relationships with creators.

2. Affiliate Onboarding

• Guide affiliates through onboarding.

• Educate creators regarding:

o Commission

o Platform guidelines

o Campaign mechanics

o Product knowledge

o Content expectations

• Ensure affiliates understand TikTok Shop Affiliate policies.

• Maintain updated affiliate profiles.

3. TikTok Affiliate Center Management

Must have strong knowledge of TikTok Shop Seller Center.

Responsible for managing:

• Affiliate Center

• Creator invitations

• Affiliate messaging

• Commission settings

• Campaign creation

• Product assignment

• Affiliate analytics

Must know how to navigate:

• Open Plans

• Targeted Plans

• Product Marketplace

• Affiliate Invitations

• Sample Center

• Creator Performance Dashboard

• Affiliate Orders

• Commission Reports

• GMV Dashboard

4. Open Plan Management (if only deemed necessary)

• Create and optimize Open Plans.

• Select eligible SKUs.

• Adjust commission percentages.

• Monitor application volume.

• Approve qualified creators.

• Reject low-quality applicants.

• Refresh plans based on campaign objectives.

5. Targeted Plan Management (if only deemed necessary)

• Build targeted affiliate campaigns.

• Invite selected creators.

• Segment affiliates by:

o Nano

o Micro

o Mid-tier

o Macro

o Top Creators

• Customize commissions.

• Launch seasonal campaigns.

• Monitor creator acceptance rate.

6. Affiliate Sample Management

Manage complete sample operations.

Including:

• Sample requests

• Creator qualification

• Sample approval

• Warehouse coordination

• Shipment monitoring

• Delivery confirmation

• Sample ROI evaluation

Filter creators based on:

• Previous GMV

• Content Quality

• Conversion Rate

• Product Relevance

• Audience Quality

• Historical Performance Minimize sample abuse.

7. Affiliate Performance Monitoring

Daily monitoring of affiliate performance.

Track:

• GMV

• Orders

• Revenue

• Units Sold

• Commission Cost

• CTR

• Conversion Rate

• Content Posted

• Live Sessions

• Affiliate Activity

• Video Performance

Identify:

• Top performers

• Underperforming creators

• Inactive affiliates

• High ROI creators

Recommend optimization strategies.

8. GMV Growth & Campaign Execution

Support business sales targets by maximizing affiliate contribution.

• Execute monthly affiliate campaigns.

• Coordinate Mega Campaigns (Double Days, Payday, etc.).

• Increase affiliate-generated GMV.

• Increase affiliate order volume.

• Increase active creator count.

• Coordinate flash campaigns.

• Recommend commission adjustments.

9. Creator Relationship Management

• Maintain regular communication.

• Resolve creator concerns.

• Encourage continuous content posting.

• Build long-term partnerships.

• Reactivate inactive creators.

• Gather creator feedback.

10. Content Monitoring

Monitor creator-generated content.

Ensure:

• Brand compliance

• Product accuracy

• Correct hashtags

• Campaign requirements

• Posting schedules

• Quality standards

Track:

• Videos

• LIVE Selling

• Product Showcase

11. Data Analysis & Reporting

Prepare reports including:

Daily

• New Affiliates

• Active Affiliates

• Samples Sent

• Videos Posted

Weekly

• GMV

• Orders

• Best Creators

• Campaign Results

Monthly

• Affiliate Growth

• ROI

• Sample Conversion

• Commission Cost

• GMV Contribution

• Affiliate

Ranking Present actionable recommendations.

12. Cross-Functional

Coordination Coordinate with:

• Sales

• Marketing

• Ads Team

• Live Operations (MCN)

Ensure timely execution of affiliate campaigns.

Key Performance Indicators (KPIs)

Acquisition

• Number of New Affiliates

• Qualified Affiliates Acquired

• Creator Acceptance Rate

• Outreach Volume

• Response Rate

Sales

• Affiliate GMV

• Affiliate Orders

• Revenue Contribution

• Conversion Rate

• Average Order Value

• Units Sold

Operational

• Sample Processing Time

• Sample Approval Accuracy

• Sample-to-Content Rate

• Sample ROI

• Creator Response SLA

• Campaign Completion Rate Growth

• Monthly GMV

Growth

• Affiliate Retention

• Creator Reactivation

• High Performing Creator Account

• Commission ROI

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (preferred but not required).

• 2+ years of experience in TikTok Shop Affiliate Marketing, Influencer Marketing, or E-commerce.

• Strong understanding of TikTok Shop Seller Center and Affiliate Center.

• Experience creating and managing Open Plans and Targeted Plans.

• Experience in affiliate acquisition and creator outreach.

• Knowledge of TikTok Shop policies and affiliate guidelines.

• Experience handling affiliate samples and campaign execution.

• Strong analytical skills with the ability to interpret GMV and performance data.

• Excellent communication, negotiation, and relationship management skills.

• Highly organized with strong project management and multitasking abilities.

Preferred Skills

• TikTok Shop Affiliate Center

• TikTok Seller Center

• Creator Marketplace

• Microsoft Excel / Google Sheets

• Data Analysis & Reporting

• CRM or Affiliate Tracking Tools

• Strong negotiation and communication skills

• Campaign planning and execution

• Performance marketing mindset

• Basic understanding of livestream e-commerce