The position will lead and execute influencer and affiliate campaigns from start to finish. This role is responsible for building strong partnerships, managing communications, and ensuring seamless campaign execution to drive brand awareness and performance.
Key Responsibilities:
- Lead end-to-end campaign execution, including planning, talent/influencer pooling, communication, deliverables management, creative brief development, PR kit preparation, product dispatch, output monitoring, and performance tracking
- Manage and oversee the Affiliate Seller Center (TikTok), including onboarding, coordination, and performance monitoring
- Plan, execute, and coordinate influencer marketing and PR campaigns aligned with brand objectives
- Identify, source, and negotiate with influencers, affiliates, and other brand partners
- Handle direct communication with influencers and affiliates, ensuring smooth coordination from outreach to campaign completion
- Create and manage message templates for influencer and affiliate outreach, coordination, and follow-ups
- Manage product seeding, including handling sample requests and ensuring timely dispatch
- Prepare and distribute PR kits in line with campaign requirements
- Review video drafts and final outputs to ensure alignment with brand guidelines and campaign objectives
- Monitor, track, and ensure timely completion of deliverables across multiple campaigns
- Maintain organized records of partnerships, content outputs, and campaign performance
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- Hands-on experience in campaign planning and execution
- Experience in influencer marketing, affiliate marketing, or PR coordination is an advantage
- Familiarity with TikTok Seller Center, specifically Affiliate Seller Center
- Strong communication and negotiation skills
- Detail-oriented with the ability to manage multiple campaigns simultaneously
- Basic knowledge of performance metrics and campaign tracking
Additional Requirements:
- Event Planning experience (Affiliate Events for Shopee, Tiktok and Brand Initiated, Program Flow + Hosting + End to end planning)
