Affiliate Lead – Beauty & Wellbeing Digital Commerce

ROLE OVERVIEW

The Affiliate Lead willbe responsible forowning and scaling the Affiliate Marketing ecosystem for Beauty & Wellbeing Philippines. This role is central to accelerating the digital commerce agenda, ensuring strong creator partnerships, a high-performing affiliate network, and best-in-class content strategies.

KEY RESPONSIBILITIES

1. Affiliate Ecosystem Strategy & Growth

• Lead end-to-end strategy and execution for PH Affiliate Marketing.

• Expand and optimizethe affiliate network.

• Build partnerships with MCNs, creators, and platforms.

2. Affiliate Recruitment, Engagement & Performance

• Leadrecruitmentand relationship-building withtop-performing affiliates.

• Oversee engagement programs and onboarding journeys.

• Own the Affiliate Rewards Program.

• Affiliate Events,Bootcampsand On-ground Activations

3. Content & Livestream Execution Excellence

• Lead execution of Mega KOL livestreams.

• Oversee creator video pushes for innovations and campaigns.

• Drive Yellow Basket content scale-up.

4. Performance Analytics & Optimization

• Monitor and analyzecreatorand affiliateperformance.

• Provide insights tooptimizeconversion and GMV.

• Collaborate with cross-functional teams.

5. Partner Management

• Manage platform and MCN partnerships.

• Drive excellence in creator sourcing and campaign execution.

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or relatedfield.

• 3-5 years of experience in influencer/affiliate marketing or digital commerce.

• Strong understanding of creator ecosystems and digital metrics.

SUCCESS COMPETENCIES

• Digital & Data Fluency

• Commercial Acumen

• Collaboration & Influence

• Growth Mindset

• Entrepreneurial Leadership