Position Overview
The Affiliate Coordinator owns sample program execution, affiliate creator coordination, target plan invitations, open plan approvals, TAP link distribution, and sample efficiency.
This role ensures that samples are sent to the right creators, affiliate opportunities are properly managed, TAP links are distributed accurately, and sample investment produces meaningful content and GMV.
The ideal candidate is detail-oriented, organized, strong at creator coordination, and able to evaluate creator quality and sample ROI.
Responsibilities
Sample Program Management
- Own the end-to-end sample process, including creator approvals, shipping, tracking, content delivery, and performance reporting.
- Evaluate and distribute samples to creators based on audience fit, content quality, category relevance, and revenue potential.
- Track key sample metrics, including approval, shipment, delivery, content completion, and GMV performance.
- Partner with Content Strategy and Shop Operations to align sample distribution with campaign priorities and inventory availability.
- Proactively identify and resolve sample delays, inventory issues, and creator delivery risks to keep campaigns on track.
Creator Quality Evaluation
- Evaluate creators for sample and affiliate opportunities based on content quality, audience fit, engagement, and growth potential.
- Prioritize creators with the highest likelihood of producing high-performing content and driving GMV.
- Assess creator performance using posting consistency, category relevance, affiliate success, and historical results.
- Maintain creator performance records and insights to inform future partnership decisions.
- Recommend creators for future samples, target campaigns, and paid partnership opportunities based on performance and business impact.
Target Plan Invitations
- Own the execution of creator target plans, from identifying and inviting creators to tracking campaign participation.
- Source and engage creators aligned with campaign goals, product categories, and content objectives.
- Partner with the Content Strategist to define target creator criteria and outreach priorities.
- Monitor invitation acceptance, content delivery, and sales performance to measure campaign success.
- Proactively follow up with creators and report progress, risks, and optimization opportunities to improve participation and results.
Open Plan Approval
- Review and approve creator applications for open plans based on quality, campaign goals, and affiliate strategy.
- Evaluate creators for content quality, audience fit, and long-term partnership potential.
- Maintain accurate approval tracking, including application status, product interest, and next steps.
- Monitor the overall quality and performance of creators entering through open plans.
- Escalate high-potential creators to the Content Strategist or Paid Creator Manager for expanded partnership opportunities.
Sample Content and Affiliate Performance Reporting
- Track content output and performance from sample and affiliate creators to measure campaign effectiveness.
- Analyze key metrics, including sample-to-content conversion, GMV, and creator performance, to optimize results.
- Share performance insights and recommendations with the Content Strategist to refine creator and content strategies.
- Collaborate with the Community Manager to increase participation in sample programs and creator initiatives.
- Identify high-performing affiliate creators for paid partnership opportunities and recommend improvements to sample and affiliate programs.
Required Qualifications
- Experience in affiliate marketing, creator operations, influencer marketing, e-commerce, or partnership coordination.
- Strong organizational skills with the ability to manage multiple projects, deadlines, and operational workflows.
- Ability to evaluate creator quality, audience fit, and campaign potential using performance data and business goals.
- Excellent communication and collaboration skills when working with creators and cross-functional teams.
- Familiarity with affiliate marketing metrics, content performance, and GMV-driven campaigns.
Preferred Qualifications
- Experience with TikTok Shop affiliates, creator samples, target plans, open plans, or seller/affiliate platforms.
- Background working with creator communities, paid creator programs, and campaign-based sample distribution.
- Proficiency with collaboration and project management tools such as Google Sheets, Airtable, Notion, Lark, or Discord.
