Affiliate - Ad Boosting

Shopee

Philippines, Manila

2-4 Years

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Posted 2 months ago
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Job Description

Job Description:

Set up and manage ads to boost top-performing KOL and creator content across Meta platforms (Facebook and Instagram).
Monitor and optimize campaign performance daily, focusing on traffic, click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
Collaborate with the Creator and KOL Management team to identify which content pieces to boost based on performance signals.
Develop and implement ad spend optimization principles and boosting frameworks.
Conduct A/B tests to improve audience targeting, creative effectiveness, and delivery results.
Analyze campaign performance reports and provide actionable insights and recommendations to the broader team.
Stay updated on Meta platform best practices, ad formats, and algorithm changes to continuously improve campaign outcomes.

Requirements:

2-4 years of experience in digital advertising or media buying, preferably with Meta Ads Manager.
Strong understanding of performance marketing metrics (CPC, CTR, ROAS, conversion tracking).
Experience in boosting influencer or KOL content is a strong advantage.
Solid data analysis skills proficiency in Meta Ads reporting tools and Excel/Google Sheets. Knowledge and Skills
Proactive, detail-oriented, and able to work independently in a fast-paced environment.
Passionate about creators, social media trends, and digital innovation

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 124711801

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