Advertising Specialist (Omni-Channel)

[We're Hiring: Advertising Specialist — Paid Social & Search | Philippines (Remote)]

R2G Digital is building its APAC remote team for 2026 — and we want the best.

We are a New York and Budapest-based performance marketing agency working exclusively with high-growth eCommerce and lead-generation brands. Our team runs 8-figure ad budgets, works with some of the most exciting DTC and SaaS companies in the world, and operates where data science, creative strategy, and AI-powered advertising converge.

We've grown 5x in three years. Not by hiring bodies, but by finding exceptional people and giving them the tools, autonomy, and budget to do the best work of their careers. If you're a paid media professional who's ready to operate at the highest level, keep reading.

• Competitive USD-based compensation with a base + performance bonus structure

• Work on large-scale accounts ($50K–$500K+/month) across Meta, Google, TikTok, YouTube, and beyond

• Access to AI-native workflows — proprietary in-house automation, AI creative scoring, and next-generation platform features including Meta Advantage+, Google PMax, and early Andromeda-era signal testing

• First-party data and privacy-first measurement expertise — server-side tracking, Conversions API, GA4, and post-cookie attribution

• A team with 100M+ in managed spend and ex-Google/Meta heritage — you will learn more here in one year than most learn in five

• Unlimited channel testing — TikTok, Reddit, Snapchat, Spotify, Pinterest, and emerging platforms

• Premium tools: TripleWhale, Northbeam, Motion, Rockerbox, and more

• Fully remote — work from anywhere in the Philippines, on Philippine or US business hours (flexibility discussed at offer stage)

• Real investment in your development: workshops, coaching, international exposure

You will own the full paid media lifecycle for a portfolio of high-growth brands — from strategy and campaign architecture through daily optimisation, scaling, and client reporting. Your core responsibilities:

Build, manage, and scale campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, PMax, YouTube), and TikTok Ads

Develop AI-assisted audience strategies using first-party data, lookalike modelling, predictive segmentation, and real-time behavioural signals

Partner with our creative team to brief, test, and iterate on ad creative using structured testing frameworks — A/B, multivariate, fatigue analysis, and creative scoring

Implement and maintain advanced tracking and measurement — Conversions API, server-side GTM, GA4, and multi-touch attribution

Translate performance data into clear, client-ready insights that drive strategic decisions

Stay ahead of platform algorithm changes, AI bidding shifts, and new ad formats — and adapt proactively

Contribute to cross-channel strategy, including how paid integrates with email, CRO, and retention

You have 3+ years of paid media experience managing budgets of $30K/month or more. You are analytical, creative-minded, and genuinely passionate about the craft of digital advertising.

You also bring:

AI fluency — you actively use AI tools to enhance your workflow: creative analysis, copy generation, audience research, performance reporting

Strong data literacy — attribution models, incrementality, blended ROAS, MER, LTV-based bidding — these are part of your daily vocabulary

Creative instinct — you understand what makes an ad work, and you can brief a creative team with clarity and precision

Autonomy and initiative — you identify problems before they become crises, and opportunities before they're obvious

Excellent English communication — written and verbal, for both internal collaboration and client-facing work

Reliability and professionalism in a fully remote environment — you are self-managed, deadline-driven, and communicative

Experience with Google Performance Max and Meta Advantage+ Shopping Campaigns

Familiarity with AI creative tools (Motion, Foreplay, AdCreative.ai, or similar)

Experience with Shopify or other eCommerce platforms

Knowledge of incrementality testing or media mix modelling

Prior experience working with US or European clients in a remote agency setting