Advertising & Campaigns Head

1. JOB PURPOSE

• To lead and ensure the timely execution and exposure of Advertising and Sales Promotions programs in all appropriate customer touchpoints.
• To lead in the execution of events, below-the-line (BTL) activities and sales activation programs for branches and Head Office units such as but not limited to branch openings/relocation, annual conferences, sales caravans, stockholders meetings, Bank anniversary, etc.
• To lead the daily administrative work of the division such as but not limited to: ensuring timely processing of purchase order and requests for payment; proper disbursement of cash advances; expense and budget monitoring; review and processing of contracts and accreditation of partners/talents; inventory of giveaway items, replenishment and printing of merchandising materials; and office management.

2. JOB SCOPE

Touchpoints

• Receive briefing from internal clients (branch, HO units) on a new project.
• Provide briefing to creative agency and media partners via Advertising and or Media brief for new product launches, advertising campaigns, events, BTL activities, or sales promotion programs.
• Develop communications plan and visual media schedule for these product launches, advertising campaigns and sales promotions programs. Create materials as necessary based on the plans and campaigns being done.
• Liaise between agency partners and internal clients for creative requirements that are outsourced and Creative/Content unit of MCD and internal clients for materials done in-house.
• Oversee implementation of creative materials in various touchpoints stated in the approved communications plan or campaign memo and prepare post event evaluation reports for these projects.
• Implement, monitor and evaluate events. Prepare post event evaluation reports for these events, activations and BTL activities.
• Spearheads daily coordination with concerned departments/divisions, support groups and external service providers (ad agency and media agency) for the implementation of approved plans and programs.
• Manage and monitor the exposures of products and services thematic/tactical campaigns or sales promotions programs across all possible and appropriate touchpoints such us but not limited to TV, radio, print, OOH, digital, branches and owned media of the Bank (ex. ATM screen, web ads, mobile ads, etc.).
• Oversee the preparation of exposure report and budget monitoring report on a monthly basis. Check and ensure adherence of all advertising materials and collaterals to the mandatory of PDIC, BancNet and BSP, Corporate Identity Guidelines and to the brand/product positioning of PSBank products.
• Monitor industry/category performance, market trends, competitors advertising/media/promotional activities. See to it that competitive tearsheets and own print ads are filed completely.

Admin

• Review billing invoices sent by suppliers. Oversee processing of payments especially when there's early payment discount offered by publications.
• Monitor all media and production CEs and prepare Expense Report for submission to General
• Accounting Division (GAD) and Marketing GH.
• Oversee the monthly inventory of giveaway items and flyers. Facilitate creation of budget memo for replenishment and ensure production/delivery of giveaways is as scheduled.
• Lead in monthly reconciliation of CEs with Finance counterparts of creative and media agencies to check billed/unbilled amount and savings if any.
• Manage cash advances and monitor disbursement properly
• Process and Review advertising and talent contracts (and accreditation requirements) plus other documents needed for us to engage with our partners/suppliers
• Ensure that timely printing and proper inventory of merchandising materials and collaterals
• Ensure efficient use of given budget or advertising monies.
• Ensure good UI/UX in every communications materials and touchpoints used. Create screens and other UI/UX materials as necessary.
• Ensure together with ISD that risk, if any, is addressed and managed and that mitigating structures/remedies are in place.
• Ensure to use MIS whenever possible in projects/campaigns, creatives creation and adjustment of communication if necessary.
• Perform other duties and responsibilities that may be assigned from time to time by the MCD Head and Marketing GH.

Thank you.