Ads Specialist VA

We are looking for a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local, service-based business. You will set up campaigns from the ground up, turn our photos and videos into high-performing ads, and keep a close daily eye on results to drive quality leads within our service area. The ideal candidate combines hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Key Responsibilities:

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup
• Assemble ad creatives (images, videos, and copy) using content supplied by the business
• Configure local and radius-based targeting to reach customers within the service area
• Monitor campaign performance daily and act quickly on issues or opportunities
• Analyze results and make data-driven adjustments to targeting, budget allocation, and creative
• Test ad variations to improve cost per lead and lead quality
• Stay current with Meta platform updates, policy changes, and best practices
• Prepare end-of-day or weekly performance reports that summarize results in plain, easy-to-understand language
• Recommend new campaign ideas and strategies to grow lead volume

Mandatory Skills:

• Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Strong experience running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Solid understanding of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives using tools such as Canva or similar
• Strong analytical skills with the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical terms
• Reliable, detail-oriented, and able to work independently
• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)
• Prior experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Experience with basic video editing tools such as CapCut
• Familiarity with CRM or lead-tracking tools to follow leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Ability to manage multiple campaigns simultaneously

Why Join Us:

Join a growing local business where your work directly drives new customers and real, measurable results. You will have ownership of our paid advertising from day one, with room to test ideas and shape our strategy. We value clear communication, initiative, and people who take pride in seeing their campaigns perform.