Suyen Corporation, home to BENCH/ and a diverse portfolio of premier global fashion, beauty, and lifestyle brands, is seeking an innovative and results-driven Ad & Promo Supervisor 1 to join our dynamic team. In this role, you will be at the forefront of crafting and executing high-impact advertising strategies, promotional campaigns, and brand experiences that captivate millions of consumers across the Philippines and beyond.
As an Ad & Promo Supervisor 1, you will bridge creative vision with tactical execution. You will oversee multi-channel campaign rollouts, coordinate closely with creative teams and media partners, analyze market performance, and ensure every promotional effort aligns seamlessly with brand standards and business goals. If you thrive in a fast-paced environment, possess a sharp eye for retail trends, and know how to turn brand concepts into engaging consumer campaigns, we want you on our team.
Key Responsibilities:
- Plan, manage, and execute end-to-end advertising and promotional campaigns for assigned brands and product lines.
- Collaborate with internal creative, merchandising, and sales teams to develop compelling campaign themes, collateral, and retail activations.
- Coordinate with external agencies, media networks, print partners, and event vendors to ensure timely and cost-effective execution.
- Monitor budget allocations, track campaign expenditures, and evaluate Return on Marketing Investment (ROMI).
- Analyze sales performance data and campaign metrics to generate actionable insights for future promotional strategies.
- Ensure brand consistency across all channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms.
- Manage promotional permits (such as DTI applications) and ensure total compliance with legal and regulatory standards.
Qualifications:
- Bachelor's Degree in Marketing, Advertising, Communications, Business Administration, or any related field.
- 3–5 years of solid experience in advertising, promotions, or brand management, preferably within the retail, fashion, or FMCG sectors.
- Proven track record in executing integrated marketing campaigns from concept to post-launch evaluation.
- Strong project management, negotiation, and budget administration skills.
- Excellent communication and interpersonal skills to collaborate effectively across cross-functional teams.
- Creative thinker with strong analytical skills to measure campaign performance accurately.
