Job Description

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose: Based in Singapore, the Account Manager for Southeast Asia (SEA) will be responsible for driving sales, supporting business development, product strategy, retail presentations, and brand building activities. The ideal candidate will be a strategic thinker who is able to solve problems with an analytical approach, provide insightful recommendations and make business driving decisions. They should be able to quickly gain a strong foundational understanding of the business and be able to challenge assumptions, identify issues, and recommend action plans. This role requires a hands-on individual, with strong initiative and follow-through, who will develop strong business relationships externally and internally to gain support and cooperation to drive the business forward.

The successful individual will leverage their proficiency to...

Business Ownership & Relationship Management

Drive and own overall business performance across SEA markets
Achieve retail sales (comp and total), wholesale shipments, and business development targets
Build and nurture strong relationships with distributors and internal stakeholders to gain influence and cooperation to drive business
Serve as the day-to-day liaison between Coach and distributors to ensure alignment on brand and business objectives
Act as the market expert, providing insights on consumer behavior, regional trends, and competitive dynamics. Partner with Consumer Research and distributors on relevant studies and insights
Execute key strategies and product initiatives and convey knowledge ofall Coach products and standards to accounts and teams
Identify sales initiatives to drive business and assess their results and effectiveness

Business Development

Propose business development opportunities across existing and new markets
Develop multi-year business strategies for assigned markets
Identify and execute strategic initiatives and product programs to drive business performance
Support new store openings, including account setup, execution tracking, and adherence to Coach standards
Coordinate with cross-functional teams(Merchandising, VM, Operations, Training) to ensure best-in-class retail execution

Planning and Analysis

Manage monthly sales and shipment forecasts and track actual performance
Own annual sales planning by account in partnership with Finance
Ensure timely and accurate receipt of weekly POS and operational data
Analyze POS trends to identify risks and opportunities
Maintain and update the CI price premium grid in collaboration with Finance and Global Pricing
Partner with Inventory Management and distributors on Open-to-Buy (OTB) planning
Prepare monthly performance recapsand internal reporting

Sales & Marketing

Support business reviews and strategic presentations
Conduct competitive landscape analysis and gather market intelligence
Partner with Accounts, Visual Merchandising and Buying team to review door profile, productivity, and provide actionable recommendations
Own the ordering process through selling tools, coordinating closely with Customer Service and Operations
Coordinate market week logistics and stakeholder meetings

Customer Service/Operations