A+ Content Specialist / Merchandiser

3-5 Years

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Early Applicant

Job Description

Primary Responsibilities & Duties

Group products into variations/bundles across Amazon, Walmart, Target, and Shopify.
Conduct A/B testing on Amazon (titles, main images, and other key elements) to improve CTR and conversion.
Oversee and maintain A+ content on Amazon (manage creative input and ensure content elevates listings).
Audit product listings regularly to ensure accuracy, compliance, and optimization for search visibility.
Adjust categories and browse nodes on Amazon to improve traffic and product discoverability.
Manage Amazon and Target promotions, ensuring discounts and deals are set up correctly and aligned with marketing campaigns.
Monitor new product launches, collaborating with the marketing team to ensure smooth rollout and visibility.
Manage Shopify search synonyms to improve search accuracy and flag opportunities to admin team for better visibility.
Assist in website merchandising, including banner management and product placement, as time allows.
Report on merchandising KPIs (conversion rates, CTR, promotional lift, search visibility, etc.) and recommend improvements.

Must-Have Qualifications

3+ years of experience with Amazon product listing optimization and marketplace merchandising.
Strong understanding of Amazon Seller Central and marketplace tools.
Proven success in improving product visibility and conversion through listing optimization and testing.
Eye for detail with the ability to spot inconsistencies, errors, or opportunities for improvement.
Solid understanding of e-commerce merchandising principles and how they affect customer behavior.
Strong organizational and project management skills, able to manage multiple listings, promotions, and campaigns simultaneously.
Excellent communication and collaboration skills across marketing, design, and operations teams.

Nice-to-Have Qualifications

Experience with Shopify merchandising tools, including search optimization and on-site promotions.
Familiarity with Target Plus, Walmart Seller Center, and multi-channel optimization.
Hands-on experience with Amazon A+ content creation or liaising with creative teams/agencies.
Understanding of Amazon Brand Registry and brand store optimization.
Experience with reporting and analytics tools (Helium 10, Jungle Scout, ChannelAdvisor, or similar).
Background in consumer products, toys, or collectibles merchandising.
Experience with site merchandising (banners, homepage updates, seasonal refreshes).