Design and run A/B testing strategies on voucher mechanics and campaign designs, analyzing results to identify the most cost-efficient and high-performing approaches
Conduct customer segmentation analysis and target audience profiling to inform voucher targeting, campaign design, and acquisition strategy
Own and optimize customer acquisition spend, managing real budget allocation to improve CPI/CPA and overall cost efficiency
Analyze complex datasets (buyer behavior, campaign performance, spending patterns) to uncover actionable insights that drive business performance
Design and continuously improve voucher strategies (e.g., algo voucher design, co-fund voucher, campaign voucher, CRM voucher, new user voucher) based on data-driven analysis
Monitor key performance and efficiency metrics (e.g., CPO, CPI/CPA, CIR, ROI), translating findings into clear, actionable recommendations
Partner with cross-functional teams (Marketing, BD, Operations) to align data insights with campaign execution and business priorities
Build and maintain dashboards, trackers, and analytical reports to support data-driven decision-making across the team
Monitor and manage budget spending across campaigns, ensuring efficient allocation against targets

0-5 years of experience in business intelligence, data analysis, marketing analytics, or a related field fresh graduates with strong internships or relevant experience are welcome to apply
Bachelor's degree in Business, Statistics, Data Science, or a related field
Strong data analysis and Excel skills SQL proficiency is a plus
Comfortable working with large datasets, experimentation design, and performance metrics (e.g., CPI/CPA, ROI)
Strong analytical skill, able to translate data into insight and make judgment calls based on logical reasoning
Experience or strong interest in A/B testing, customer segmentation, and audience profiling
Good communication and presentation skills, able to convey data insights clearly to cross-functional stakeholders
Detail-oriented, organized, and comfortable managing budget-related responsibilities
Demonstrated ability to learn fast, handle multiple tasks, and meet deadlines in a fast-paced environment

Business Intelligence Analyst - Marketing Campaign Analysis, ShopeeFood