The Senior Brand Marketing Officer leads the creative and operational execution of campaigns, content strategies, and cross-functional initiatives. With strong brand knowledge and executional confidence, this role ensures campaigns are aligned, on-brand, and effectively delivered. The Senior Officer also supports and guides junior officers, contributes to content planning, and helps optimize campaign performance and team efficiency.

Job Description

Campaign Ownership & Execution

Take lead on assigned campaigns from brief development to rollout
Translate strategy into clear executional steps and align timelines with stakeholders
Oversee implementation with support from junior officers

Content Planning & Creative Coordination

Help shape messaging and tone across content channels
Review captions, visuals, and campaign assets before
Supervisor approval Coordinate with the design team to ensure creative outputs are on-brand and onschedule

Team Support & Mentoring

Provide guidance and training to junior marketing officers
Review their work and offer constructive feedback to improve quality and speed
Act as a go-to person for problem solving and executional questions

Cross-functional Collaboration

Work with Operations, and other support teams to align campaign materials
Manage incoming requests and ensure proper translation into actionable deliverables
Maintain strong communication across teams to ensure smooth rollout

Perfomance Recap & Strategic Input

Assist in gathering and interpreting campaign results
Contribute to post-mortem reports and recommend adjustments for future campaigns
Identify process inefficiencies and propose improvements

Qualifications

Bachelor's Degree in Marketing, Communications, or other related field
2–3 years of experience in brand marketing, campaign coordination, or content strategy
Deep understanding of branding, audience targeting, and campaign mechanics
Strong skills in content development, project management, and internal coordination
Experience managing timelines, briefs, and feedback loops
Excellent communication, leadership, and collaborative abilities
Ability to give constructive feedback and mentor junior staff

Brand Marketing Supervisor