Job Summary

We are seeking a Senior Digital Marketing Manager with strong hands-on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.

Responsibilities:

1. Full Paid Ads Implementation

Lead end-to-end setup and implementation of paid campaigns across:
Meta Ads
TikTok Ads
Google Ads

2.Media Planning & Buying

Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.

3.Agency & Supplier Relations

Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
Negotiate contracts and ensure compliance with all agreements.
Evaluate agency performance and identify opportunities for improvement.

4.Campaign Monitoring & Reporting

Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
Analyze campaign performance data and prepare comprehensive reports with actionable insights.
Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.

5.Budget Management

Develop and manage campaign budgets, ensuring they are aligned with business objectives and financial constraints.
Track campaign expenses and reconcile invoices to ensure accuracy and compliance.

Qualifications

5–8+ years in Digital Marketing
Strong hands-on experience in paid ads setup and implementation, managed multiple brands
Expertise in Meta Ads, TikTok Ads, and Google Ads
Campaign structure and scaling strategies
Experience managing teams and multiple projects

Senior Digital Marketing Manager (Paid Media)