Microsoft Excel, SEO, Email Marketing, Print Media, Data Analysis, Powerpoint, in-store promotions, brand management, Analytics, campaign strategy conceptualisation, Sem, social media, Reporting

paid media , Performance marketing, Meta Ads Manager, Google Ads, Brand marketing, Social media, GA4, Content Creation, budget allocation, Digital Marketing, Performance Reporting

Google Analytics, Canva, TikTok Ads, influencer marketing, Integrated Campaigns, Meta Business Suite

attribution , campaign optimisation, performance marketing, AI tools, Marketing Analytics, paid social, digital channels, campaign operations, data project management, Search, experimentation, data experimentation, a/b testing

AI tools, attribution platforms, Marketing Analytics, campaign metrics, funnel reporting, cohort analysis, incrementality measurement, Quantitative Analysis

Performance Monitoring, Digital Marketing, audience growth, Team Leadership, Content Strategy, business development

Incrementality measurement, AI tools, Funnel reporting, Attribution platforms, Project management, a/b testing, Quantitative Analysis, Cohort analysis, Paid social

creator marketing, AI tools, campaign measurement methodologies, attribution models, influencer marketing, social strategy, brand marketing, experimentation frameworks, lift studies, Content Strategy

Brand Building, Trade Marketing, PACE Framework, Performance Trackers, Commercial Performance, BTL Support

case studies , Webinars, digital content, sales materials, Sales Enablement, activation plans, lifecycle marketing, integrated campaign skills, email journeys, Alliance Marketing, Events, Reporting