The Senior Salesforce Marketing Cloud Developer builds, implements, and maintains the marketing technology solutions that power multi-channel customer engagement, personalization, and lifecycle marketing. Working within established platform architecture and governance standards, this role executes high-quality technical builds across Salesforce Marketing Cloud and the broader CRM ecosystem — customer journeys, automations, integrations, and data-driven personalization at scale. This is a builder's role first, but one that expects independent thinking: identifying gaps, flagging risks, recommending improvements, and contributing informed technical perspective to the team's broader platform direction.

Key responsibilities

Build, test, and deploy customer journeys, triggered communications, and lifecycle campaigns across Email, SMS, Push, Direct Mail, and other channels using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
Develop and maintain integrations between Marketing Cloud, CRM systems (Sales Cloud, Service Cloud), data warehouses, APIs, and third-party vendors to support real-time marketing capabilities
Write and maintain AMPscript, SSJS, HTML, CSS, and JavaScript to support personalization, dynamic content, and automation logic
Build and maintain audience segmentation and data models using SQL, ensuring data accuracy and scalability
Execute campaign and platform work in line with established governance standards, including subscriber management, consent management, data retention, and compliance with CAN-SPAM, GDPR, and CCPA
Troubleshoot platform issues, monitor deliverability and rendering quality, and resolve technical defects across marketing automation workflows
Partner with Marketing, Product, Data, Compliance, and Engineering teams to translate campaign and program requirements into working technical solutions
Identify and implement improvements to engagement, deliverability, and operational efficiency across owned platforms and workflows
Evaluate and pilot new platform features, tools, and integrations, providing hands-on technical assessment to inform roadmap decisions
Maintain clear, accurate documentation of workflows, integrations, and technical processes

About you

6–8 years of experience in Marketing Technology, CRM, or Marketing Automation development roles
Advanced hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
Working knowledge of Salesforce Sales Cloud and Service Cloud
Proficiency in AMPscript, SSJS, JavaScript, HTML, CSS
Experience designing and consuming REST/SOAP APIs
Strong SQL skills with experience building audience and data models
Understanding of email deliverability, rendering, and compliance best practices
Familiarity with data privacy regulations, including CAN-SPAM, GDPR, and CCPA
Experience working in Agile/Scrum environments
Strong communication skills and the ability to work cross-functionally with technical and non-technical stakeholders

Sr Salesforce Marketing Cloud Developer