Objective:

Lead the development and execution of Online-to-Offline strategies to generate potential customers, accelerate sales conversion, and achieve business targets. The position is responsible for integrating advertising, communications, sales promotion, events, and partnership channels into a unified customer acquisition and conversion journey.

Key Responsibilities:

Analyze market trends, customer insights, competitors, and sales performance to identify business opportunities.
Develop monthly, quarterly, and annual sales acceleration plans for assigned products and sales programs.
Plan and execute advertising, communications, and O2O campaigns to attract, generate, and convert potential customers.
Manage the end-to-end customer acquisition funnel, from online reach and lead generation to offline consultation, events, bookings/deposits, and completed sales.
Develop and manage brand image, visual identity, key messages, and campaign consistency across all customer touchpoints.
Organize sales promotion programs, livestreams, seminars, customer events, roadshows, product displays, and other trade promotion activities.
Manage communication content across websites, social media platforms, advertising materials, sales kits, and other marketing channels.
Develop and manage growth channels, including Referral, KOC/KOL, Affiliate, Agency, Online Partnership, and customer communities.
Coordinate with Sales, Telesales, Operations, Marketing, and other relevant departments to improve lead quality, follow-up effectiveness, and sales conversion.
Monitor campaign performance, conversion rates, budget utilization, and sales contribution; provide timely forecasts, performance alerts, and optimization actions.
Manage the O2O team, agencies, partners, and assigned budgets, ensuring execution quality, efficiency, and compliance with company policies.

Requirement:

Bachelor's degree in Marketing, Business, Communications, or related.
7+ years in marketing/sales, incl. 3+ years managing O2O, growth, or performance marketing teams.
Proven experience building end-to-end acquisition funnels (online lead gen offline conversion), ideally in a high-consideration B2C category.
Strong in digital advertising, events, and partnership channels (Referral, KOC/KOL, Affiliate, Agency).
Data-driven: tracks conversion, budget efficiency, and sales contribution.
Experience managing agencies, partners, and budgets against revenue targets.
Proven team leadership and cross-department coordination.
Good English communication.

Key Performance Indicators:

Sales revenue and achievement of booking/deposit targets.
Number and quality of leads, qualified leads, and hot leads.
Conversion rates throughout the Online-to-Offline sales funnel.
Sales contribution from events, partnerships, Referral, KOC, and Affiliate channels.
Campaign execution quality, budget efficiency, and team performance.

Head of Online-to-Offline Division (Successor)