Requirement description

A leading professional services organisation is seeking an experienced Head of Talent to build and manage a strategic, always-on talent pipeline across priority professional verticals and markets.

This is a hybrid Talent Marketing and Talent Acquisition leadership role, combining employer brand, campaign strategy, demand generation, candidate nurturing, and talent pipeline management. The role will own the candidate database as a strategic asset, ensuring a growing pool of qualified and engaged professionals is available to support future hiring needs.

The successful consultant will bring a strong understanding of marketing and talent acquisition, with the ability to design and optimise multi-channel campaigns, use data to improve conversion and efficiency, and lead a sizeable recruitment marketing and sourcing team. The role requires a proactive, globally minded leader who is focused on continuously improving results rather than relying on reactive, role-by-role recruitment.

Key Activities

Strategy & Talent Marketing

Develop and execute a strategic approach to building and continuously growing a qualified talent database across priority verticals and regions.
Own and consistently communicate the organisation's Employer Value Proposition (EVP) across candidate touchpoints, including job advertisements, careers platforms, social media, and campaign creative.
Own the talent marketing budget and channel mix across paid social, job boards, programmatic advertising, search, and other relevant channels.
Allocate marketing investment across verticals and regions based on performance metrics such as cost per qualified registration.
Own the candidate-facing careers experience and the marketing automation / CRM tools supporting candidate engagement and nurture journeys.
Use data and market insights to identify opportunities to improve candidate attraction, engagement, and conversion.

Talent Pipeline & Campaign Management

Build forward-looking talent pipelines aligned to anticipated hiring demand and priority professional skill areas.
Design, build, and continuously optimise always-on and time-bound candidate nurturing campaigns.
Develop targeted strategies to attract and engage professional talent within priority verticals, such as accounting, HR, IT, and other specialist functions.
Segment campaigns by vertical, geography, and candidate profile to ensure resources are focused on the highest-priority talent pools.
Develop creative campaigns and initiatives to build awareness and engagement within targeted professional communities.
Lead incentive-based candidate campaigns, working with relevant stakeholders to ensure all candidate-facing offers and commitments are commercially and operationally deliverable.
Build relationships with relevant professional associations, communities, and external networks to expand targeted talent pipelines.

Leadership

Lead, coach, and performance-manage a recruitment marketing and sourcing team of approximately 20 FTE.
Set team priorities and targets based on business hiring requirements and pipeline performance.
Drive continuous improvement in team performance, campaign execution, and sourcing effectiveness.
Ensure the team operates with clear accountability for both individual and overall pipeline outcomes.
Work cross-functionally with stakeholders across areas such as Sales, Finance, Legal, and HR to ensure campaigns and talent initiatives are aligned and deliverable.

Your Background

Essential

Proven experience leading talent marketing, recruitment marketing, employer branding, talent acquisition, or talent pipeline functions at scale.
Experience building and managing talent databases, pipelines, or talent communities rather than relying solely on reactive recruitment.
Strong experience designing and managing multi-channel marketing or talent attraction campaigns.
Strong understanding of campaign performance, conversion metrics, and data-driven optimisation.
Experience managing marketing channels such as paid social, job boards, search, programmatic, CRM, or marketing automation.
Demonstrated ability to proactively identify opportunities and continuously improve talent attraction and pipeline results.
Experience leading and developing a sizeable team, ideally across recruitment marketing, sourcing, talent acquisition, or related functions.
Strong strategic and global perspective, with the ability to apply different approaches across markets and professional talent segments.
Strong analytical, problem-solving, and commercial capabilities.
Strong written and verbal communication skills in English.

Desirable

Experience across multiple international markets or regions.
3+ years of international living and working experience, with 5–7 years preferred.
Experience marketing to or building pipelines of professional / specialist talent, such as accounting, HR, IT, finance, or other skilled functions.
Experience developing employer brand strategies and candidate-facing content.
Experience with talent CRM, marketing automation, recruitment marketing technology, or candidate relationship management platforms.
Experience working with professional associations, industry communities, or other external talent networks.
Background combining both marketing and talent acquisition disciplines.

Head of Talent Marketing