Job Overview

We are seeking a results-driven Online Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. The ideal candidate has strong analytical skills, a performance-marketing mindset, and hands-on experience managing budgets to drive conversions, traffic, and ROI.

Key Responsibilities

Plan, launch, and manage paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads
Conduct audience targeting, A/B testing, and budget allocation to maximize campaign performance
Monitor daily ad performance and optimize campaigns based on KPIs such as CTR, CPA, ROAS, and conversions
Create and manage ad creatives in collaboration with designers and content teams
Analyze campaign data and prepare performance reports with actionable insights
Stay up to date with platform updates, ad policies, and digital marketing trends
Manage tracking tools such as Meta Pixel, Google Tag Manager, and conversion tracking
Coordinate with internal teams to align campaigns with business goals

Required Skills & Experience

Proven experience in digital performance marketing
Hands-on experience with Meta Ads (Facebook & Instagram)
Experience managing Google Ads (Search, Display, YouTube)
Experience with TikTok Ads is required
Strong analytical skills and data-driven decision-making
Knowledge of audience segmentation, retargeting, and lookalike audiences

Tools & Platforms

Meta Ads Manager
Google Ads & Google Analytics
TikTok Ads Manager

Qualifications

Bachelor's degree in Marketing, Business, or a related field (preferred but not required)
Ability to manage multiple campaigns and meet deadlines
Strong communication and collaboration skills

Online Digital Marketing Executive (Meta/Google/Tiktok Ads)

Digital Marketing Executive