The Program Manager – Regional Marketing Officer is responsible for driving growth in the regional credit card business across Luzon, Visayas, and Mindanao. The role focuses on identifying market opportunities, developing and implementing usage and loyalty programs, and managing merchant partnerships to increase billings, revenue, and customer engagement. The position contributes significantly to overall retail and merchant billings while ensuring compliance with policies and effective collaboration across teams.

Responsibilities

Plans, executes, and implements programs and campaigns within the region to promote cardholder usage and loyalty
Understands customer segment needs, monitors competitive activity, and identifies new trends and opportunities to design targeted retention programs
Manages and builds relationships with top, non-traditional, and emerging installment merchant accounts to drive volume and profitability
Identifies and launches usage marketing programs that influence customer behavior and deliver value
Implements and manages strategic and tactical usage programs with proper tracking to achieve targets
Organizes and collaborates with cross-functional teams to ensure effective program implementation
Works closely with Data Science and Finance teams to develop MIS, financial projections, and performance monitoring
Coordinates with other divisions and departments to plan and execute marketing programs
Manages resources, budget, and personnel to maximize results while ensuring compliance with regulations and business policies

Qualifications

Bachelor's degree in Business or Marketing
With at least 3–5 years experience in a managerial role, preferably in Sales and/or Marketing
Knowledge of credit card metrics such as customer base, billings, loans, revolve rate, and revenue
Strong financial acumen and understanding of campaign levers for success
Expertise in marketing, data analytics, campaign performance monitoring, account management, and strategic planning
Skills in leadership, strategic thinking, analytical ability, project/campaign management, communication, negotiation, and creativity
Attributes include being results-oriented, resilient, adaptable, articulate, and open to new learning
Proficiency in MS Word, PowerPoint, Excel, and Adobe Photoshop

MARKETING OFFICER