Overview

The Visual Merchandising Leader is responsible for developing and driving Karofi's visual merchandising standards across company-owned stores, kiosks, modern trade, and other retail touchpoints.

This role translates brand campaigns, product priorities, and promotional messages into consistent and commercially effective in-store execution. The position leads POSM deployment, product display standards, promotional communication, and retail visibility to strengthen brand presence, improve the shopper experience, and support sell-through performance.

Key Responsibilities1. Visual Merchandising Standards & Guidelines

Develop and maintain visual merchandising standards, planograms, display guidelines, and execution toolkits for different retail formats.
Define standards for product placement, hero SKU visibility, pricing communication, demo areas, signage, and customer navigation.
Adapt display solutions to different store sizes and channel conditions while maintaining consistent brand identity.
Regularly review and improve VM standards based on business priorities, shopper behavior, and market practices.

2. POSM Planning & Deployment

Lead the planning, production, allocation, and deployment of POSM, including posters, standees, banners, shelf communication, product displays, and permanent fixtures.
Translate campaign requirements into clear POSM deployment plans by channel, store, location, and timeline.
Coordinate installation, replacement, maintenance, and removal of POSM to ensure materials remain accurate, relevant, and in good condition.
Monitor POSM inventory and deployment costs to minimize waste and ensure effective use of resources.

3. In-Store Visibility & Product Display

Ensure priority products, new launches, hero SKUs, and key product benefits receive strong and appropriate in-store visibility.
Optimize product placement, display hierarchy, signage, and retail storytelling to improve shopper engagement and purchase consideration.
Identify visibility gaps and recommend improvements to displays, fixtures, demo stations, and shopper flow.
Support new store openings, renovations, relocations, and special retail projects with VM planning and setup.

4. Promotional Communication

Translate marketing campaigns and commercial promotions into clear and shopper-friendly in-store communication.
Ensure promotional messages, pricing, product claims, and campaign visuals are accurate, updated, and consistently executed.
Develop channel-specific communication solutions for malls, kiosks, modern trade, partner stores, and activations.
Coordinate monthly and seasonal changeovers in line with Marketing and Sales calendars.

5. Retail Execution, Audit & Improvement

Conduct regular store visits and VM audits to assess POSM compliance, display quality, pricing accuracy, promotional visibility, and overall brand presentation.
Establish execution checklists, photo-reporting standards, and VM compliance tracking by store and channel.
Work with Sales, Retail Operations, store teams, and partners to resolve execution gaps within agreed timelines.
Track key indicators such as deployment completion, display compliance, share of visibility, POSM condition, and promotional execution quality.
Provide regular reports highlighting execution results, recurring issues, corrective actions, and improvement opportunities.

6. Team, Vendor & Cross-Functional Coordination

Guide and train store teams, sales teams, promoters, and field personnel on visual merchandising standards and campaign execution.
Work closely with Marketing, Sales, Retail Operations, Product, and Supply Chain to ensure timely and consistent retail implementation.
Manage agencies, fabricators, printers, installers, and logistics partners to ensure quality, cost, and delivery requirements are met.
Review samples, prototypes, production quality, and installation outcomes before approving large-scale deployment.

Qualifications

Bachelor's Degree in Visual Merchandising, Marketing, Design, Retail Management, or a related field.
At least 4 years of experience in Visual Merchandising, Trade Marketing, or retail execution, with team or project leadership experience.
Hands-on experience in POSM deployment, display standards, planograms, retail audits, and promotional communication.
Strong visual judgment, commercial awareness, project coordination, and vendor management skills.
Willing to travel regularly for store visits and retail execution.
Experience in home appliances, consumer electronics, FMCG, or organized retail is preferred.

Visual Merchandiser