Job Description

Lead digital marketing campaigns and performance marketing initiatives to generate qualified leads, improve customer conversion, and drive retail sales growth.

Key Responsibilities

Develop and execute integrated digital marketing strategies aligned with sales and business objectives.
Plan and manage paid digital campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms.
Develop digital campaigns for product launches, promotions, test drives, retail campaigns, and dealer activities.
Manage digital lead generation and optimize the Lead Test Drive Reservation Retail conversion funnel.
Monitor and optimize campaign performance, media spending, targeting, creatives, and conversion efficiency.
Track key performance indicators including leads, qualified leads, CPL, conversion rate, website traffic, and campaign ROI.
Work closely with CRM and Sales teams to improve lead quality, lead follow-up, and conversion performance.
Manage websites, landing pages, digital forms, and other customer acquisition touchpoints.
Conduct digital market research, competitor monitoring, and customer behavior analysis.
Prepare regular performance reports and provide data-driven recommendations for campaign optimization.
Support dealers with digital marketing tools, campaign templates, and lead-generation initiatives.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
At least 3–5 years of experience in digital marketing, performance marketing, or a similar role; automotive or retail industry experience is an advantage.
Strong experience in managing paid digital campaigns across Meta, Google, TikTok, YouTube, and other digital platforms.
Hands-on experience in lead generation, campaign optimization, and conversion funnel management.
Strong understanding of digital marketing metrics such as CPL, CPA, CTR, conversion rate, ROAS, and ROI.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing and analytics tools.
Strong data analysis and reporting skills, with the ability to translate campaign results into actionable recommendations.
Experience working with CRM systems and lead management platforms is preferred.
Strong understanding of customer acquisition and the Lead Test Drive Reservation Retail journey.
Excellent communication, coordination, and project management skills.
Highly organized, proactive, and results-oriented, with strong attention to detail.

Digital Marketing Supervisor