Create Content That Drives Search Visibility and Business Growth

Great content does more than attract clicks-it builds authority, drives conversions, and fuels sustainable business growth. The Content Writer (SEO & AI) plays a strategic role in helping brands strengthen their online presence through high-quality, search-optimized content powered by modern AI tools and data-driven insights. This is an opportunity to build a long-term global career with Emapta, designed for top 1% talent seeking growth, innovation, and meaningful impact in digital marketing.

Snapshot

Employment Type: Full-time

Work Setup: Permanent Work From Home

Shift: Day Shift, Weekends Off

Benefits

Day 1 HMO coverage with free dependent
Competitive Salary Package
Day Shift schedule
Fixed weekends off
Permanent WFH arrangement
Monthly internet allowance of up to PHP1,000
Quarterly social events
Unlimited leave credits upon regularization (subject to approval)
Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
Unlimited opportunities for employee referral incentives across the organization
Standard government and Emapta benefits
Fun engagement activities for employees
Mentorship and exposure to global leaders and teams
Career growth opportunities
Diverse and supportive work environment

Qualifications

At least 5 years of experience in content writing, SEO content, content marketing, or digital marketing
Proven SEO experience is required; experience in Generative Engine Optimization (GEO) is highly preferred
Hands-on experience using Ahrefs and Claude is required
Demonstrated success creating content that improves organic search visibility and website performance
Strong knowledge of SEO principles, including keyword research, search intent, content architecture, on-page optimization, and technical SEO best practices
Exceptional written English communication skills with outstanding attention to detail
Ability to write naturally using Australian English conventions, including grammar, spelling, style, and tone
Experience leveraging AI writing and research tools to improve content quality and efficiency
Strong research skills with the ability to simplify complex topics into engaging, authoritative content
Excellent editing, proofreading, and fact-checking capabilities
Experience reviewing, refining, and elevating AI-generated content while ensuring originality and accuracy
Willingness to work primarily within Australian Eastern Standard Time (AEST/AEDT) business hours while collaborating closely with Australian stakeholders
Comfortable working independently within a remote team environment

Highly Preferred

Experience using SEO and content optimization platforms including SEMrush, Surfer SEO, Clearscope, Google Search Console, and Google Analytics
Strong understanding of content performance across both traditional search engines and AI-powered search experiences
Ability to interpret keyword opportunities, search performance metrics, and optimization data to improve rankings and traffic
Experience writing SEO-focused content for Australian businesses and audiences
Knowledge of Google's E-E-A-T framework and modern content quality standards
Familiarity with AI search technologies including ChatGPT, Gemini, AI Overviews, Perplexity, and similar platforms

Nice to Have

Digital marketing agency experience
Experience creating content across multiple industries
Background developing both SEO and GEO content strategies

Responsibilities

Content Creation

Write high-quality blog articles, landing pages, category pages, service pages, FAQs, and other website content
Use AI tools such as ChatGPT, Claude, and Gemini to support research, drafting, and content optimization
Create informative, engaging, and SEO-friendly content
Optimize existing content to improve rankings, traffic, engagement, and conversions
Write and optimize title tags, meta descriptions, headings, internal links, and image alt text
Collaborate with the SEO team to develop content that supports organic growth and backlink acquisition
Follow content briefs and keyword strategies while writing naturally for human readers

Editing & Quality Control

Review and enhance AI-generated content to ensure quality, accuracy, originality, and brand alignment
Fact-check information and verify sources when required
Edit content for grammar, spelling, readability, and tone of voice
Ensure all content complies with client guidelines and SEO requirements
Review content created by freelance writers when required

Learning & Development

Stay up to date with SEO, content marketing, and AI developments
Continuously improve writing, research, and content optimization skills
Develop expertise in industry tools, including Google Search Console, Ahrefs, Google Analytics, and content optimization platforms

About the Client

Our client is an award-winning performance marketing organization that has redefined the traditional agency model through a technology-driven, results-focused approach. Recognized by Google as a Premier Partner of the Year for App Growth, the company has built a reputation for delivering measurable revenue growth through advanced data analytics, customer acquisition strategies, and conversion optimization. By combining innovation, strategic thinking, and cutting-edge marketing technology, they help businesses achieve sustainable growth across digital and offline channels.

Join the Top 1% Talent. A better career. A better life.

Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.

Apply now and experience the difference!

Content Writer (SEO & AI) | AU Agency Exp