Rise To The Challenge

At Philip Morris International (PMI), we're transforming our business and building a future on one bold purpose: to deliver a smoke-free future. This transformation brings exciting opportunities—and we want you to be part of it.

Joining PMI as a Consumer Program Manager, you will lead the design, development and implementation of consumer programs aligned with the consumer need/s. This role involves executing initiatives that drive user base growth by addressing key pain points & gaps as identified by consumer data/research/analytics, with an omnichannel lens across SFP brands ensuring strong accountability & ownership.

Principal Accountabilities

Program Design and Management:
Take full ownership of setting up and/or finetuning current consumer programs based on identified opportunities and pain points within the Consumer Journey. This includes designing program frameworks, getting buy-in & feedback from the implementing channel/s, leading cross-functional teams for implementation, and ensuring that all elements are in place for a successful launch.
Oversee the configuration, setup, testing of communications and online support materials within the DCE2 system, in coordination with SFP digital teams and regional/global counterparts.
Contribute to the design & development of any offline materials that will support program awareness & KPIs, in line with program or OGSM KPIs
Drive the development, deployment, and constant improvement of CRM Journeys in support of defined consumer programs – working closely with the CRM team, and regional counterparts.
Ensure consistency of execution across channels as aligned with the defined consumer Journey and program framework
Ensure on-time and accurate monitoring of program KPIs, translating findings into actionable insights for succeeding executions
Continuous refinement and optimization consumer programs based on performance data and consumer feedback.
Strategic Planning and Consumer Experience:
Develop and implement strategic initiatives that address complex challenges in a multi-category environment; synergizing opportunities for different brands and categories
Utilize strong business acumen to create effective consumer acquisition/retention programs that align with commercial objectives.
Analyze market trends and consumer behavior to inform strategic decisions and drive business growth.
Respond to competitor movements in the industry and ensuring our programs are up to par or better consumer-wise
Identify white space opportunities among LAS, gaps in current CX offline and online that will impact quality acquisition & retention
Project Governance & Reporting:
Collaborate with key stakeholders to ensure buy-in for executional excellence
Lead the execution of projects with defined budgets, risks, outcomes, and metrics. Ensure timely follow-up on project milestones and support fast, consumer-centric execution.
Manage cross-functional teams (i.e. Marketing, SFP Channels, Digital Capabilities, CSC among others) to implement initiatives & manage interventions with supporting stakeholders to ensure project goals are achieved
Report to bigger teams and stakeholders the progress of activities, and finetune next steps further
Lead and ensure consistency of projects across all channels & brands, vis a vis defined consumer journey and pain points
Other Integral Business Activities:
Own the consumer experience by frequently conducting field works to identify pain points & prioritize which ones to address through relevant plans and programs
Undertake training activities to educate frontliners on spiels, programs, activities
Pre & post program evaluation with Market Research and/or Finance to validate for future planning and efficiency
Forecast of uplift & budget, control attestation, and similar activities to support program lifecycle

Requirements

Bachelor's degree in Business Administration, Marketing or any related course
With 3 to 5 minimum work experience, preferably in Commercial, Marketing, or end to end Project/ Program Management a plus
Strong analytical skills to derive actionable insights and drive business decisions
Highly collaborative, detail-oriented, with a focus on delivering outcomes working with multiple stakeholders
Experience managing direct to consumer brands & consumer programs, is an advantage
Digitally savvy with strong understanding on setting up and managing various digital tools

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Senior Program Manager

Manager Consumer Program