POSITION SUMMARY

The Brand Communications and PR Director role is in charge of the overall PR and Digital Socials strategy and development of the brand; overseeing all corporate and brand Digital and PR initiatives including social media always-on presence, digital campaigns, community management and digital brand building activities across all relevant digital platforms; developing a crisis communication or issues management plan as the need arises to safeguard corporate reputation; serving as the official spokesperson and primary contact of media from print, radio, TV and online; and providing overall direction for the corporate social responsibility and advocacy program of the business unit.

KEY RESULT AREAS

Overall PR Strategy and Development

Oversee all brand and corporate PR requirements of the brand from PR strategy development, conceptualization to evaluation stage.
Oversee the appropriate and timely implementation of PR campaigns for all clusters and regional business units.
Evaluate effectiveness of PR programs and projects undertaken with regards in terms of impact and share-of-voice.
Actively engaging and partnering with influencers (social / or media practitioners) to help build brand reputation.

Corporate CSR and Advocacy Programs

Develop the implementation of the CSR programs.
Oversee the implementation of the CSR programs.
Lead other CSR programs/activities of the brand in coordination w/ Jollibee Group Foundation/RBUs.

Crisis Communication and Management

Lead the development and implementation of a timely and effective crisis communication and issues management plan and provide strategic directions and recommendations.
Oversee proper handling and resolution of external feedback/concerns that may have an impact of the brand image and reputation.
Establish relationships with key opinion leaders and influencers for and in behalf of the company.
Provide advise and coaching to operations teams and other departments as needed during crisis situations – particularly those with media threat.

Digital Marketing

Oversee digital efforts and initiatives that amplify brand PR campaigns, strengthen brand love and foster engagement among our target market.
Oversee strategy and management of company's social assets (Facebook, Twitter, Instagram and other new platforms) to build engagement and brand love.
Spearhead digital marketing innovations in collaboration with other agencies to capitalize on new trends that will engage the market.
Manage the digital community, and build an engaged and sustained fans of the brand.
Develop new processes for the evolving digital landscape to manage development, handling and continuity of the the digital platforms – including new technology, frameworks, internal infrastructures, etc.

Talent Development

Supervise team members of the PR and Digital department and ensure quality of team's collective output.
Provide direction and coaching as well as identify training opportunities to team members for their professional growth and advancement.

PR Training and Development

Provide periodic training on PR and crisis communication to key spokespersons as well as proper media handling for key operations people (operations director, area manager, restaurant manager).

JOB SPECIFICATIONS

College degree (graduates of communication/journalism, public relations and integrated marketing communication).
At least 8-10 years experience in related field of discipline on a supervisory/managerial capacity.
Technical Competency requirements as follows:
Public relations, Marketing Communication and Digital Marketing/PR; Reputation Management; Events Management; Advanced writing and editing skills; Above average interpersonal and presentation skills; Media Relations and Networking; Crisis Communication and Management; Strategic Campaign Development and Evaluation; Media Planning; Stakeholder Management.
Level of function specific knowledge: In-depth knowledge and understanding of all areas in Brand and Corporate PR, crisis communication, feedback management as well as CSR program implementation.