About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-growing direct-to-consumer e-commerce company specializing in consumer lifestyle, personal care, and problem-solving products designed to improve everyday convenience and self-care. Operating primarily through digital channels, the business focuses on identifying common consumer pain points and delivering accessible, easy-to-use solutions to a global customer base. With a strong emphasis on brand growth, customer experience, and operational scalability, the company continues to expand its product portfolio across grooming, hygiene, wellness, and household consumer categories.

About the Role

We are seeking a Conversion Rate Optimization (CRO) focused Performance Designer. This is not a role for a portfolio designer, brand designer, or Figma file polisher who builds pretty visuals for the sake of it. We need a data-driven builder who opens split-test data first thing Monday morning, reads Voice of Customer (VoC) research before designing, and ships Page Designsthat actively move conversion rates (CVR) and business revenue. Reporting directly to the VP of Marketing Operations, you will act as a critical player in turning abstract optimization hypotheses into high-throughput revenue assets.

What you'll do

Conversion Optimization: Serve as a core engine for driving sales volume and actively increasing Average Order Value (AOV)across all digital touchpoints .
Performance Funnel Design: Design and iterate native-ad style advertorials, reasons-why pages, and comprehensive multi-step landing funnels for cold paid traffic
Rapid Component Prototyping: Build and rapidly deploy variations of Product Detail Pages (PDPs) aimed at testing structural CVR lift rather than superficial redesigns
AI Asset Synthesis: Deeply integrate AI imagery workflows (Midjourney, ChatGPT, etc.) into your design cycle to produce rapid visual variations and speed up throughput
VoC Alignment: Consume and translate qualitative Voice of Customer data (including dedicated Reddit product threads) into actionable landing page layouts. (Which would be provided by the marketing team)
Hypothesis Testing: Contribute heavily to systematic A/B tests backed by real analytical data and customer psychology, completely avoiding design updates based on vibes.

What You Bring

Proven Direct Response Track Record: 3 to 10 years of intensive experience explicitly in UX/UI performance design, growth design, or dedicated CRO functions.
DTC/E-Commerce Domain Expertise: Deep, recent operating experience inside high-performing direct-to-consumer environments running on Shopify or WooCommerce.
Figma Masterclass: Complete structural fluency in Figma with clean, seamless developer handoff architecture
AI Tool Profficiency: deployment of ChatGPT and Claude inside your weekly design workflow. Bonus proficiency: Midjourney, Cursor, Lovable, Replo, or Figma AI
Mindset & Intangibles:
An aggressive ownership mindset (I shipped X vs The team did Y), high-velocity throughput comfort, and clear, structured asynchronous written communication.
Must possess push-back energy to challenge weak briefs constructively.
Language Proficiency: Full professional fluency in written and verbal English is strictly required
Work Set-Up Requirements:
Amenable to fully remote setup but requires a deliberate, flexible working schedule to facilitate clear timezone overlap with both US and European operational hours.
Strict Exclusions (Hard Passes):
No B2B or SaaS platform/product design experience will be considered.
No pure static ad builders (e.g., individuals whose primary experience is restricted to building social media ad graphics for Meta or Google).
No traditional brand layout designers who prioritize aesthetics over raw analytical performance metrics.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
Employee as our biggest asset: We are genuinely invested in our people's career and welfare.
Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
Powering global startups: We've created 1,400 Filipino jobs that empower global start-ups to focus on growth.

Direct Response Performance Designer