Multi-Channel Paid Media Strategies That Maximize B2B Revenue

High-performing B2B organizations rely on intelligent paid media strategies to accelerate market visibility, lead quality, and revenue outcomes. The Senior Manager drives this growth by leading multi-channel campaign execution across enterprise-focused digital platforms. Backed by Emapta's top 1% talent experience, this role offers a long-term global career with meaningful business impact and continuous professional growth.

Job Snapshot

Employment Type: Full-time

Shift: Night Shift / Mid shift, Weekends Off

Work Setup: Work from Home

Full Benefits

Competitive Salary Package
Permanent work from home arrangement
HMO coverage with free dependent upon regularization
Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
Unlimited opportunities for employee referral incentives across the organization
Standard government and Emapta benefits
Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
Fun engagement activities for employees
Mentorship and exposure to global leaders and teams
Career growth opportunities
Diverse and supportive work environment

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Master's degree or relevant certifications preferred but not required

Experience

5-8+ years of B2B digital marketing experience with a strong focus on paid media and performance marketing
Proven experience managing and optimizing campaigns across:
Google Ads (Search, Display, and YouTube)
LinkedIn Ads
Proven experience developing and executing demand generation strategies aligned with pipeline and revenue goals
Experience managing or leading paid media specialists or digital marketing teams

Technical Knowledge and Skills

Deep understanding of:
Paid media strategy and execution
Campaign structure, targeting, and optimization
Funnel metrics and pipeline contribution
Strong analytical skills with the ability to:
Interpret campaign performance data
Identify trends and optimization opportunities
Translate insights into actionable strategies
Experience using HubSpot or similar CRM platforms for reporting and lifecycle management
Ability to operate strategically while remaining hands-on in campaign execution environments
Strong communication skills with the ability to collaborate with and guide cross-functional teams
Experience working in performance marketing environments focused on lead generation and pipeline growth
Highly organized with strong project and campaign management capabilities
Experience working in B2B services, SaaS, or enterprise-focused marketing environments
Familiarity with account-based marketing (ABM) strategies and tools
Experience using intent data and audience enrichment platforms
Strong understanding of conversion optimization and website performance

Key Responsibilities

Paid Media Strategy & Execution (Core Focus)

Own and lead paid digital marketing strategies across platforms, including:
Google Ads (Search, Display, and YouTube)
LinkedIn Ads, including ABM targeting
Other relevant paid channels, as applicable
Develop campaign strategies aligned with business goals, including:
Audience targeting and segmentation
Channel selection and budget allocation
Campaign structure and messaging approach
Maintain hands-on knowledge of campaign execution, with the ability to enter accounts, analyze performance, and implement optimizations when needed
Continuously identify opportunities to improve performance through:
Audience refinement
Creative and messaging adjustments
Bid and budget optimization
Landing page and conversion improvements

Demand Generation & Campaign Strategy

Translate business objectives into end-to-end campaign strategies that drive pipeline and revenue
Lead campaign planning from concept through execution, including:
Campaign themes and messaging direction
Channel mix and sequencing
Asset and content requirements
Develop campaign concepts aligned with target audience pain points and market opportunities
Ensure all campaigns maintain a performance-first approach focused on lead quality and pipeline contribution

Team Leadership & Execution Oversight

Manage and mentor paid media specialists across two roles
Provide strategic direction and oversight for campaign execution across paid channels
Ensure alignment on priorities, timelines, and performance expectations
Review campaign performance and guide optimization efforts across the team
Act as the central point of coordination for digital campaign execution

Cross-Functional Collaboration

Partner closely with:
Content and creative teams to define campaign messaging and asset requirements
Web and SEO teams to align landing page performance and conversion optimization
Provide clear direction and briefs to ensure all campaign assets align with strategy and goals
Ensure efficient execution through coordination of timelines and deliverables across teams

Performance Marketing, Analytics & Optimization

Own performance tracking and optimization across all digital campaigns
Analyze campaign performance to identify:
Trends and performance shifts
Opportunities for optimization
Drivers of lead quality and pipeline contribution
Make data-driven decisions on:
Budget allocation
Channel performance
Campaign adjustments
Develop reporting frameworks that connect marketing activities to:
Pipeline progression (MQL SQL Closed)
Conversion rates and revenue impact

Platform & Tool Utilization

Maintain strong working knowledge of:
Google Ads, LinkedIn Ads, and YouTube Ads
HubSpot, including reporting, workflows, and lifecycle stages
ABM and intent tools such as Factors.AI and Apollo
Ensure effective use of tools to support campaign execution and performance tracking

Other Responsibilities

Contribute to process improvement initiatives that enhance the efficiency, scalability, and effectiveness of client service delivery

Who Are We

Join Emapta, recognized as one of HR Asia's Best Companies to Work For in Asia 2025. With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.

Be part of a team that showcases Filipino excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.

At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.

We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire.

Tim Vorbach, CEO

#EmaptaEra

B2B Senior Digital Marketing Manager | Paid Media Execution