Google Tag Manager, Google Analytics, measurement platforms, Campaign Manager, full-funnel brand activation strategy, 3rd Party Ad Serving, ecommerce Marketplace marketing, media planning, TikTok Ads, Analytical Skills, Facebook Pixel tracking

paid media , paid search , attribution , Shopify, Woocommerce, Paid social, Lifecycle marketing, Performance marketing, Measurement, Pixel implementation, AI tooling, Affiliate program management, Organic social, On-site optimization, e-commerce, GA4, Looker Studio, Programmatic, Conversion APIs, CRM-led nurture, Tagging hygiene, Influencer activations

google search , Shopify, PMAX, Salesforce, GA4, Creative testing, Meta Ads

Stakeholder client management, Advanced knowledge of Excel, Strategic planning across multiple digital channels, Campaign Execution, Digital Marketing Strategies, Account Management, Optimization, Knowledge of KPIs and formulation for cost ranges

paid search , SEO, Google Analytics, Analytics and Reporting, Conversion Tracking, Budget Management