PRINCIPAL RESPONSIBILITIES

Responsible for planning, leading, organizing and controlling the various marketing activities of his/her assigned brand/s. Assist the Brand Manager or Marketing Manager in managing a brand portfolio within a category to ensure the achievement of sales, profit, market share and over-all business objectives of the brands. Performs regular assessment of market development, competitive activities, business opportunities, price movements, and trade performances and makes informed decisions that are deemed advantageous for brand building, sustained market penetration and business growth.

SPECIFIC RESPONSIBILITIES

Assists in developing the long and short term marketing strategies and plans of specific, 5-year business plan, and annual marketing plans for each of his/her assigned brands. Oversees the implementation of these strategies and plans with respect to Product, Pricing, Promotions and Placement (distribution)
Ensures the achievement of the top and bottom line business objectives of his/her assigned brands with particular emphasis on sales, gross profit and net contribution margins.
Assists in the conceptualization, development, documentation and implementation of all plans and activities relative to a pre-defined marketing calendar in coordination with Sales, Marketing Services, Manufacturing, Finance, Purchasing and third party Advertising and Promotions Agencies and suppliers.
Conducts regular interface and submits periodic reports/updates to Management, normally every month and/or as the need arises, focusing on opportunities, threats issues and status of brand activities. Prepares and submits the monthly Brand Management report.
Conducts periodic field work and trade check in coordination with the field Sales force to secure first-hand feedback on the brand program implementation, pricing, competitive activities, distribution and merchandising levels.
Assists in the planning, conceptualization, organizes and supervises the implementation of brands promotional activities such as TV, Print and Radio advertising as well as below the line efforts, and other consumer marketing efforts to ensure the achievement of the brands objectives.
Monitors and controls all related Advertising and Promotions expenses in coordination with Finance to ensure that expenditures are within the planned budgets.
Assists in activities related to product and packaging conceptualization and development, and constantly seeks improvements thereto.
Regularly evaluates product costs and pricing and takes proper action to ensure that the pricing strategy of each brand relative to market demand and competition is upheld in accordance to the overall marketing plan.
Assists in the formulation and preparation of the annual and monthly volume sales forecasts for each sku of his/her assigned brands in coordination with sales and Manufacturing to ensure adequate supply levels to meet consumer demand.
Recommends the Retail Merchandising standards for each of his/her assigned brands in terms of in-store shelving, location, shelf arrangement, facings and use of merchandising collaterals.
Pursues the conduct of market research activities as needed in order to effectively profile the consumer, assess the market, brand usage, image and price elasticity. Analyzes market research findings and submits a recommended action plan to management.

Assistant Brand Manager

Assistant Brand Manager