Who We Are

WorkBench is an AI-powered local services marketplace connecting clients to workers in Los Angeles with speed, trust, and operational precision. We are in the early stages of building a two-sided marketplace — and we are assembling a founding team that can grow with us from zero to scale.

This is not a VA job. This is not a script-following role. This is a founding team seat with real ownership, real accountability, and real growth.

We are hiring two people simultaneously who will work as a unit from Day 1:

Role 1 — Sales Operator

Role 2 — Operations Coordinator

We are building the playbook as we go. You will be doing the work and documenting it at the same time. You will test, iterate, and refine — without waiting to be told what to do next.

If you need a lot of hand-holding, this is not the right fit.

You must bring all of the following:

Fluent, confident spoken English with strong phone presence — both roles will be on live calls. Sales cold calls clients. Ops cold calls and recruits workers in the LA market. Conversations must be natural and impromptu. We use a call guide, not a script. If your phone game is weak, this role is not for you.
Strong AI proficiency — you should already be using AI tools in your daily work, not learning what they are. We build AI-first and expect the same from our team.
Sharp, fast thinking — you will encounter situations no SOP has covered yet. We need people who can reason through problems independently, not freeze.
Resourcefulness — search, test, figure it out. Escalate only after you have already tried.
Comfort with pressure — early-stage startups are not linear. Priorities shift and timelines compress. Stay sharp regardless.
Management potential with hands-on execution — you should be capable of stepping into a lead role while still doing the ground-level work yourself. We are building this together.
Long-term orientation — we want people who want to grow with the company, not people looking for short gigs.

Role 1: Sales Operator

What You'll Do:

Research and identify LA-based SMBs — property managers are the primary target
Execute cold outreach across email, LinkedIn, and phone — conversational and personalized, never templated
Book qualified demos and conduct Loom walkthroughs for prospects
Maintain clean, detailed CRM records in HubSpot at all times
Document client requirements clearly for Ops handoff after every closed deal
Build and refine the sales SOP as you work — you are writing the playbook, not following one

You're a Fit If:

You can open a cold call without a script and keep a conversation going naturally
You have done outbound before and know what actually makes someone respond
You think in systems — not just did I send the email but is this sequence working
You are competitive, consistent, and do not need daily motivation from a manager

Success Metrics

Consistent qualified demos booked weekly
HubSpot pipeline hygiene maintained without prompting
Clean, detailed handoff notes delivered to Ops after every deal

Role 2: Operations Coordinator

What You'll Do:

In the first few months: cold call, reach out, and sign up workers in the LA market — you are building the supply side of the marketplace from scratch via phone and direct outreach

Build and execute client onboarding workflows from start to finish
Translate what Sales promises into clear, executable delivery steps
Coordinate service providers, schedules, and client communications
Create and maintain SOPs, checklists, and tracking systems in Sheets, Notion, and HubSpot
Identify gaps and breakdowns before they become problems

You're a Fit If:

You are confident and natural on the phone — you will be cold calling real people in the US and convincing them to join a platform they have never heard of
You have a bias for documentation — if it is not written down, it does not exist to you
You can manage multiple moving parts without a project manager directing your next step
You can push back on Sales when a promise is not operationally realistic — professionally and immediately
You find broken processes irritating and instinctively fix them

Success Metrics

Worker recruitment targets met in the first 60–90 days
Client onboarding completed within 24–48 hours of deal close
Zero client confusion after handoff
SOPs updated in real time, not retroactively

How You'll Work Together

Daily 15-30-minute sync with the Strategic Operations Manager and the Founder
Structured Sales Ops handoff required for every client — no exceptions
Solve problems together before escalating — your manager is not your first call
Joint accountability for client success from close through delivery

Compensation

Sales Operator: $10–$14/hr based on experience and fit + performance bonuses

Operations Coordinator: $8–$12/hr based on experience and fit + performance incentives

Both roles: 13th-month bonus (pro-rated) | Leadership growth path for the right candidates

How to Apply

Send your application here with the subject line: [Role You're Applying For] — Your Full Name (e.g. Sales Operator — Juan dela Cruz).

Your email must include:

Your cover letter
Complete answers to all screening questions below
Confirmation that you have filled out our application form: https://forms.gle/ZPmKWSUgKV1AUnq98

Along with your screening responses, please also submit:

A Vocaroo link or call recording of a real outbound call you have made previously — cold call, follow-up, or recruitment call. We are listening for how you speak, how you think on your feet, and how you handle the other person. No existing recording Send us a self introduction instead and why you think you're the perfect fit for the role.

Incomplete applications will not be reviewed.

Screening Questions

Core Questions — Both Roles

Tell us about a time something went wrong while working remotely with a teammate. What did you do, and what was the outcome
A client is clearly unhappy but will not say why. Walk us through exactly how you handle it.
What does ownership mean to you in a remote role Give a specific example.
Your teammate's pace is slowing your work down. What do you do
Why do you want to be part of an early-stage startup instead of a stable job — and be honest

Sales-Specific Questions

Walk us through how you would research a property management company in Los Angeles before reaching out.
Write a 2-sentence cold email to a property manager in LA. No templates — make it feel human.
Record a short Loom (2–3 min) explaining what WorkBench does as if you are talking to a prospect for the first time. We are looking for clarity, confidence, and conversational delivery — not a rehearsed pitch.
What makes someone actually respond to cold outreach today
What information do you always pass to Operations after a client says yes

Operations-Specific Questions

Build a simple onboarding checklist for a new WorkBench client. Show us how you think.
How do you make sure nothing falls through the cracks when managing multiple clients at once
What tools do you use for tracking work and why Don't just name them — explain the logic.
Sales promises a client a turnaround that cannot be delivered in that timeframe. What do you do
Everything is urgent. How do you decide what gets done first
You are cold calling a handyman in Los Angeles to sign up on a new platform they have never heard of. You have 60 seconds before they hang up. What do you say
A worker you have been trying to recruit keeps stalling — interested but not committing. How do you follow up without burning the relationship

Pair Evaluation

Sales just closed a client. Walk through the exact handoff process step by step.
Ops says onboarding will take 3 days. Sales told the client 1 day. Resolve this — live.
A client sends completely unclear instructions. Who owns clarification, and how does it get done
How often should Sales and Ops communicate with each other without the manager involved
What is one thing about this opportunity that gives you pause — and how do you think about it

WorkBench is building something real. We want people who are too.

Sales and Operations Coordinator

Sales Operations Coordinator