Department

IMC Planning and Content Marketing

Employee Type

Probationary

Job Responsibilities

Content & Campaign Planning

Develop and maintain a structured content calendar aligned with campaign priorities and business objectives.
Plan and execute integrated marketing campaigns across social media and content channels.
Translate campaign briefs into clear communication plans, messaging, and content direction.
Ensure alignment of messaging across all business units and platforms.

Social Media Management

Manage day-to-day operations of all assigned social media platforms.
Oversee content publishing, scheduling, and optimization based on performance and timing.
Monitor trends, platform updates, and audience behavior to refine content strategies.
Ensure brand consistency across all social media outputs.

Community Management

Manage and respond to comments, messages, and inquiries across all platforms in a timely and professional manner.
Escalate concerns, complaints, or sensitive issues to the appropriate teams.
Foster an engaging and positive online community aligned with brand voice.
Track and report on audience sentiment and engagement trends.

Cross-Functional Coordination

Work closely with Creatives for content production and asset requirements.
Coordinate with Digital Marketing for campaign amplification, paid media alignment, and performance tracking.
Liaise with Casino, Mall, Hotel, and F&B teams to gather inputs and ensure accurate communication.
Align with PR and Events teams for integrated campaign rollouts.

Quality & Brand Assurance

Reporting & Optimization

Track and analyze content and campaign performance metrics (engagement, reach, response time, sentiment).
Provide weekly and monthly reports with insights and recommendations.
Continuously optimize content strategy based on data and learnings

Qualification

Experience

At least 2–3 years of experience in marketing communications, social media management, or content marketing.
Experience in hospitality, integrated resorts, lifestyle, or retail is an advantage.
Proven experience in managing brand pages and executing campaigns across digital platforms.

Skills

Strong content planning and campaign execution skills
Excellent written and verbal communication
Strong understanding of social media platforms and trends
Ability to manage multiple campaigns and timelines simultaneously
Good coordination and stakeholder management skills
Analytical mindset with ability to interpret performance data
Proficiency in content scheduling and analytics tools (Meta Business Suite, Hootsuite, Sprout, etc.)

Experience Range Range (Years)

1 - 3 years

Job posted on

2026-04-17

Marketing Communications Specialist