Job Title: Senior Brand Manager – Skincare & Personal Care
Location: Manila, Philippines
Employment Type: Full-Time

About the Role

We are seeking a highly experienced Senior Brand Manager – Skincare to lead strategic brand growth, innovation, and market expansion within a global personal care portfolio.

In this role, you will be responsible for shaping brand vision, executing integrated marketing campaigns, and driving consumer engagement across digital and offline channels. You will collaborate closely with cross-functional teams including R&D, Sales, Digital Marketing, and external agencies to deliver high-impact skincare initiatives.

This position requires a strong balance of strategic thinking, creative execution, and data-driven decision-making to strengthen brand positioning and accelerate business growth.

Key Responsibilities

Lead development and execution of skincare brand strategies and annual marketing plans
Drive end-to-end product lifecycle including launches and portfolio management
Design and implement integrated marketing campaigns across digital, retail, and influencer channels
Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities
Collaborate with R&D, Sales, Digital, and agency partners to deliver cohesive brand storytelling
Manage brand performance metrics, budgets, and ROI optimization
Oversee execution of PR activities, events, and promotional campaigns
Build strong brand equity through consumer-centric innovation and positioning
Ensure alignment of brand initiatives with corporate sustainability and ethical standards

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field
6–8 years of experience in brand management, preferably in skincare / FMCG
Proven experience in leading marketing campaigns and product launches
Strong analytical skills with ability to interpret market and consumer data
Excellent leadership and stakeholder management skills
Experience in digital marketing, influencer strategy, and brand communications
Strong project management and execution capabilities

Preferred Skills

Skincare / Beauty industry expertise
Experience managing cross-functional teams
Strong storytelling and brand-building capability
Knowledge of digital marketing tools and analytics platforms
Strong commercial and business acumen

Equal Opportunity Statement

All qualified applicants will be considered without regard to race, gender, nationality, religion, disability, sexual orientation, or any other protected status.

Apply Now!

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