Overview of Hiring Activity
The Philippines’ online hiring activity rose 8% month-on-month in December 2025, marking a strong year-end pickup after a period of moderated momentum.
Short-term trends remained positive, with hiring up 2% over the last three months and 7% over the past six months, reflecting improving employer sentiment and steady workforce expansion. On a year-on-year basis, hiring increased by 6%, indicating broad-based recovery supported by consumption-linked sectors, infrastructure activity, and sustained demand across logistics and healthcare.
Overall, December’s growth reflects renewed hiring confidence, driven by operational expansion, seasonal demand, and continued investments across consumer-facing and core economic sectors
Hiring Trends by Industry (YoY Change)
Industry trends highlight broad-based hiring strength, led by healthcare, retail, logistics, and infrastructure-linked segments, while education and select service sectors remain under pressure.
In Demand
- Healthcare (+24%)
Strong expansion reflects sustained demand for clinical, allied health, and care delivery roles, supported by capacity building and rising healthcare consumption.
- Retail (+21%)
Robust growth indicates recovery in consumer demand and expansion across store operations, merchandising, and supply chain functions. - Logistics, Courier, Freight, Transportation, Import/Export & Shipping (+18%)
Continued momentum is driven by e-commerce growth, supply chain normalisation, and trade-related activity.
- Advertising, Market Research, PR, Media & Entertainment (+17%)
Positive growth reflects renewed brand investments, digital marketing expansion, and content-led campaign execution.
- Engineering, Construction & Real Estate (+12%)
Stable expansion suggests steady infrastructure activity and project-led hiring.
- BFSI (+11%) and IT, Telecom/ISP (+9%)
Financial services and technology roles continue to see calibrated expansion, supported by digital transformation and operational modernisation initiatives.
Facing Challenges
- Education (−29%)
Sharp contraction highlights structural shifts in enrolment patterns and cautious institutional hiring.
- Consumer Goods & FMCG Cluster (−4%) and BPO/ITES (−4%)
Softer hiring trends reflect calibrated expansion and cost-conscious workforce planning.
Hiring Trends by Functional Area (YoY Change)
Functional trends show strong hiring momentum across operational, technology, and supply chain roles, while frontline commercial positions remain under pressure.
In Demand
- Purchase & Supply Chain (+50%)
The strongest functional growth, driven by rising logistics demand, inventory management needs, and supply chain optimisation.
- Software, Hardware & Telecom (+14%)
Continued expansion reflects sustained investments in digital infrastructure, systems engineering, and cybersecurity.
- Marketing & Communications (+12%)
Positive growth indicates renewed focus on brand-building, campaign management, and digital engagement.
- Finance & Accounts (+10%) and Engineering, Production & Real Estate (+10%)
Stable expansion reflects demand for financial operations, project execution, and infrastructure support roles.
- Hospitality & Travel (+7%), HR & Admin (+7%), and Health Care (+4%)
Moderate hiring reflects steady workforce requirements across service, people operations, and care delivery.
Facing Challenges
- Sales & Business Development (−18%)
Continued moderation suggests cautious expansion of frontline commercial teams amid measured revenue outlooks.
- Customer Service (+3% YoY, but −8% over 3 months)
Despite annual growth, near-term contraction points to automation adoption and efficiency-driven staffing models.
About the foundit Insights Tracker
The foundit Insights Tracker (fit) Philippines (formerly the Monster Employment Index) is a monthly benchmark of online hiring activity across the nation. By analysing millions of job postings, fit delivers timely, data-led insights into recruitment trends across industries, occupations, and skill categories, helping organisations and talent navigate an evolving labour market.
