SEO Specialist

Job Description

Roles & Responsibilities:

• Keyword Research: Conduct comprehensive keyword research to identify high-potential keywords and long-tail keyword opportunities.
• On-Page SEO: Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
• Off-Page SEO: Build high-quality backlinks, manage guest post outreach, and engage in other off-page SEO strategies.
• Technical SEO: Ensure website is optimized for crawling and indexing. Address issues related to website speed, mobile optimization, sitemaps, robots.txt, and more.
• Content Strategy: Collaborate with the content team to create SEO-friendly content that drives organic traffic.
• Reporting: Monitor and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• Competitor Analysis: Regularly analyze competitor websites to identify gaps and opportunities.
• Continuous Learning: Stay updated with the latest SEO trends, tools, and best practices.

Qualifications And Requirements

Qualifications:

• Bachelor's degree in Marketing, IT, or related field.
• For Advanced: 5+ years of SEO experience. For Intermediate: 2-4 years of SEO experience.
• Proficiency in SEO tools like SEMrush, Ahrefs, Moz, and Google Analytics.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.