PPC Specialist

2-5 years
14 days ago
Job Description

Job Description

Roles & Responsibilities:

  • Campaign Management: Create, manage, and optimize PPC campaigns across Google's Ad inventory, including Search, Display, Video, and more.
  • Keyword Research: Identify high-performing keywords and create targeted ad groups.
  • Ad Creation: Design and write compelling ad copy that drives conversions.
  • Budget Management: Allocate and manage budgets efficiently to maximize ROI.
  • Performance Analysis: Monitor and analyze campaign performance to ensure KPIs are met.
  • Landing Page Optimization: Collaborate with the design and content teams to optimize landing pages for PPC campaigns.
  • A/B Testing: Regularly conduct A/B tests to identify high-performing ads and landing pages.
  • Reporting: Provide detailed reports on campaign performance, insights, and recommendations.
  • Continuous Learning: Stay updated with the latest PPC trends, tools, and best practices.

Qualifications And Requirements


  • Bachelor's degree in Marketing, Finance, or related field.
  • For Advanced: 5+ years of PPC experience with a focus on Google AdWords. For Intermediate: 2-4 years of PPC experience.
  • Google AdWords certification is a plus.
  • Proficiency in PPC tools like Google Ads Editor, Google Analytics, and other related platforms.
  • Strong analytical and data-driven mindset.
  • Excellent written and verbal communication skills.




Google Ads Editor
Job Source: jobs.cloudstaff.com

Cloudstaff was established in 2005 by Australian Internet pioneer Mr Lloyd Ernst. The company initially focused on software development for Western markets.In 2010, Cloudstaff identified the Philippines as an emerging market for outsourcing services and expanded operations to the region, commencing with a small team of only seven staff. As a result of the successful expansion, the company was able to extend its service offerings and workforce.