PPC Specialist

Job Description

Roles & Responsibilities:

• Campaign Management: Create, manage, and optimize PPC campaigns across Google's Ad inventory, including Search, Display, Video, and more.
• Keyword Research: Identify high-performing keywords and create targeted ad groups.
• Ad Creation: Design and write compelling ad copy that drives conversions.
• Budget Management: Allocate and manage budgets efficiently to maximize ROI.
• Performance Analysis: Monitor and analyze campaign performance to ensure KPIs are met.
• Landing Page Optimization: Collaborate with the design and content teams to optimize landing pages for PPC campaigns.
• A/B Testing: Regularly conduct A/B tests to identify high-performing ads and landing pages.
• Reporting: Provide detailed reports on campaign performance, insights, and recommendations.
• Continuous Learning: Stay updated with the latest PPC trends, tools, and best practices.

Qualifications And Requirements

Qualifications:

• Bachelor's degree in Marketing, Finance, or related field.
• For Advanced: 5+ years of PPC experience with a focus on Google AdWords. For Intermediate: 2-4 years of PPC experience.
• Google AdWords certification is a plus.
• Proficiency in PPC tools like Google Ads Editor, Google Analytics, and other related platforms.
• Strong analytical and data-driven mindset.
• Excellent written and verbal communication skills.