Key Responsibilities
- 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that
aligns with business goals and cultural moments.
- Brand Equity Building: Develop and safeguard Angkas brand positioning, tone of voice, and core messaging across
all channels. Lead campaigns that drive emotional and functional connection with passengers.
- Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to
maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.
- Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social
media engagement and brand-building. Champion the development of communities as brand advocates.
- Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that
drive awareness, consideration, and trial.
- Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness,
top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally
with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual
booking.
- Team Management: Manage and mentor junior brand associates and/or cross-functional project teams when
needed. Foster a high-performance, brand-centric, and collaborative culture.
Requirements
Qualifications
- Bachelor's Degree in Marketing, Business, Communications, or related field
- 4+ years of brand management experience
- Proven experience in brand strategy development, media planning, and
budget management.
- Solid background in social media strategy, influencer partnerships, and
community management.
- Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL
activations.
- Strong analytical mindset able to interpret data and translate into
actionable brand strategies.
- Excellent stakeholder management and cross-functional leadership skills
- Team management experience required (at least 1-2 direct reports
previously managed).
- Entrepreneurial spirit comfortable working in a dynamic, fast-paced tech
environment.
Nice to Have
- Previous experience working with or within tech platforms, transportation,
or service apps.
- Strong interest in mobility, commuter solutions, and community building
- Familiarity with CRM platforms and performance marketing tools
