Paid Social Executive

EMAPTA
Philippines
2-4 years
13 days ago
Job Description

Job Description

Join a Global Team and Leave a Legacy in Media and Advertising!


In this role, you won't just be another employee you'll be a key player in a global stage production, influencing audiences from around the world. Imagine having the power to shape the way people interact with brands across borders, all while working from the familiarity of your own home. You'll collaborate with a diverse team, each member bringing their unique perspective and expertise to the table, creating an environment that's not just productive but also inspiring.

We understand the demands of the digital age and prioritize the well-being of our team members. That's why we offer you the flexibility of working from the comfort of your own home. Say goodbye to the daily commute, and hello to a work-life balance that's truly tailored to your needs. Here, you'll be encouraged to push the boundaries of what's possible in the digital marketing world. Imagine testing and launching cutting-edge campaigns on platforms like Facebook Ads and TikTok Ads, staying one step ahead of industry trends, and driving measurable results.

As a Paid Social Executive, you won't just be working for a company you'll be shaping your career in media and advertising, growing your skills, and making a tangible impact on our clients success.

Whom you'll work with:

Our client is a leading provider of direct response performance-based television and radio advertising services. They specialize in direct response advertisements for the insurance, healthcare, and consumer products and services sectors. With a focus on traditional media channels like television, audio, and direct mail, our client helps businesses improve their brand value and expand their reach.

Job Description

As aPaid Social Executive, your role is pivotal in orchestrating the performance of paid media buying campaigns across platforms such as Facebook Ads and TikTok Ads. You will be responsible for the end-to-end execution, from crafting compelling ad creatives and audience targeting to meticulous optimization-pausing underperforming ad sets and ads while scaling the top-performing ones.


Employment Type: Full-time
Shift: Mon - Fri Night Shift
Work Setup: Permanent WFH

What do you need to succeed
  • 2-4 years of full-time experience in digital marketing or media buying.
  • Experience in solving complex problems and comfort with ambiguity.
  • Proficiency in working with Facebook Ads, TikTok Ads, and other social ad platforms.
  • Familiarity with eCommerce, with preferred experience in platform shopping/catalog campaigns and product feeds.
  • Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets.
  • Excellent verbal and written communication skills, with the ability to work individually and in a team.
  • Outstanding organizational and time management skills, capable of handling multiple projects and meeting deadlines, and able to manage daily emails and Slack communication with clients.
What awaits you in this role
  • Manage the performance of paid media buying campaigns in paid social platforms:
  • Mainly Facebook Ads & TikTok Ads
  • Execution of ad creation, audience creation, and optimization (pausing underperforming ad sets and ads // scaling top performing creative).
  • Collect and analyze data, hypothesize, and execute tests to continuously improve performance.
  • Collaborate with the Landing Page team to strategize and test high-converting landing pages alongside the social campaigns.
  • Work closely with the Creative Strategy team to plan, strategize, and test new and iterative creative concepts. This will be a combination of images and videos that grab users attention and motivate them to take action (purchase or lead).
  • Submit creative ticket requests and adhere to the existing ticketing system's templates and guidelines.
  • Build reports to transparently collaborate with our clients via Google Sheets.
  • Familiar with formulas like SUMIFS and VLookup.
  • Lead client and partner communications through Slack, video calls, and emails.
  • Attend and contribute to weekly calls with clients by helping prepare the agenda with social performance updates, optimization changes, recommendations, and trends/analysis (alongside your other team members from their respective areas of expertise: landing pages, paid search, creative, etc.).
Examples of day-to-day execution tasks:
  • Daily campaign check-ins (monitoring pacing, checking for disapprovals, optimizations).
  • Campaign optimizations (pausing ads, graduating ads from test campaigns to scaling campaigns, shifting budgets between campaigns, audiences, etc.).
  • Building new creative tests within the social ads managers.
  • Ensure ads are created and displayed correctly.
  • Building internal creative tickets/tasks for creative department team members to execute.
  • Relaying completed creative tickets/assets to the client for approval as well as back to our creative team with feedback/changes required.
  • Provide regular performance updates to clients via Slack or Email (2-3x per week). Inclusive of performance trends, optimizations, and recommendations.
  • Weekly agenda/slide preparation alongside other team member.
Why choose us
  • HMO on Day 1
  • Permanent WFH
  • Above-market salary package
  • Standard government and Emapta benefits
  • 20 days annual leave (5 convertible to cash)
  • Career growth opportunities
  • Diverse and supportive work environment
Who are we

Discover a world of possibilities atEmapta, where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.

With a wide roster of international clients from various industries and a proven track record of success,Emaptaoffers a stable foundation for. Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.

#EmaptaExperience

About
Job Source: careers.emapta.com

Emapta is a leading offshore staffing and outsourcing company in the Philippines. Providing BPO services to clients from the US, AU and other countries.