Paid Ads Specialist

This role is to work with a client who will sit on Client's Digital Marketing Agency team and will manage and continuously optimize our customers websites via a repeatable digital marketing program to ensure maximum lead generation. This position will run campaigns for our Client's Digital Marketing Agency customers, focusing on our small to medium clients. Additionally, this position will work alongside Account Managers, to effectively communicate with clients.

Essential Duties/Responsibilities:

Create and launch digital marketing campaigns across a variety of platforms including Facebook, Instagram, and Google
Monitor and optimize campaigns on an ongoing basis to drive conversions and hit business level goals and stay within budget
Measure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics
Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaigns
Employ a testing mindset with the ability to plan, set up, and analyze split testing campaigns
Utilize a combination of best practices and creative problem solving to continually test and improve customer's website and digital marketing performance
Consistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making actionable suggestions based on campaign performance

Required Skills/Abilities:

Knowledge of digital marketing concepts (e.g., content marketing and growth, SEO, email, PPC, social media)
Experience Split Testing (ads and landing pages)
Direct customer interaction experience
Experience managing multiple customer accounts at one time
Proficient with Microsoft Office Suite or related software
Ability to stay up to date on current industry trends and learn new technical skills
Strong organization and planning skills
Excellent time management skills with a proven ability to meet deadlines
Excellent verbal and written communication skills
Excellent interpersonal and customer service skills
Strong analytical and problem-solving skills
Extreme attention to detail
Ability to effectively work independently, within a team, and with customers

Required Education and Experience:

High School Diploma or equivalent
Minimum 12 months experience running Facebook Campaigns.
Experience with SEM tools (Google Analytics, Google Data Studio & Facebook Pixel)

Preferred Education and Experience:

Bachelor's degree in a relevant field
Digital Marketing Agency experience
Experience with On-page SEO and Local SEO (Directory listings)
WordPress experience (including landing page build-out)
Experience running successful Google, and Google Grant Campaigns

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.