General Duties
. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies
Detailed Duties
. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies
Professional Eligibility
Skills
. Strong leadership ability as demonstrated through previous formal or informal positions of leading and or managing teams
. Excellence in analysis and problem-solving
. Strong interpersonal and communication skills
. Exceptional communication skills, and fluency in both English and Filipino
. Outstanding presentation skills, and ease in using presentation software and tools
Education
Graduate of any Communication / Marketing / Business Management course from any of the top universities in the Philippines. MBA or equivalent a plus
Experience
4-6 years of Marketing Communications, Brand Management or Business Development experience in the Real Estate, FMCG or Telco industry
Responsibility
. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies