Marketing Manager

4-6 years
19 days ago 2 Applied
Job Description

General Duties

. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies

Detailed Duties

. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies

Professional Eligibility

Skills

. Strong leadership ability as demonstrated through previous formal or informal positions of leading and or managing teams
. Excellence in analysis and problem-solving
. Strong interpersonal and communication skills
. Exceptional communication skills, and fluency in both English and Filipino
. Outstanding presentation skills, and ease in using presentation software and tools

Education

Graduate of any Communication / Marketing / Business Management course from any of the top universities in the Philippines. MBA or equivalent a plus

Experience

4-6 years of Marketing Communications, Brand Management or Business Development experience in the Real Estate, FMCG or Telco industry

Responsibility

. Coordinate with senior management on strategic planning and objectives, and key stakeholders in the implementation of strategies
. Work with internal and external partners to formulate brand essence, positioning and differentiated value proposition in order to gain competitive advantage
. Lead the development and execution of marketing strategies and communication plans for SMDC developments, to deliver short-term and long term-business objectives (sales, market share and brand health)
. Lead the conceptualization and development of marketing and sales collaterals for SMDC developments
. Manage consistency of brand identity by ensuring that all marketing and communication efforts are aligned with the brand strategy
. Implement tools for the regular tracking, review and reporting of performance of the team in delivering KPIs and targets
. Consistently monitor, analyze and evaluate brand health and performance versus competition of assigned SMDC projects
. Translate and utilize research findings and consumer insights to develop winning brand strategies

SM Investments Corporation (SMIC), also known as SM Group, is a Filipino conglomerate with interests in shopping mall development and management, retail, real estate development, banking, and tourism. Founded by Henry Sy, it has become one of the largest conglomerates in the Philippines,being the country's dominant player in retail with 208 stores nationwide. Of these, 47 are SM Department Stores&#x3B; 38 are SM Supermarkets&#x3B; 37 are SM Hypermarkets and 86 are SaveMore branches.