Marketing Coordinator | WFH

Job Description

Purpose of Position:
The Marketing Coordinator is responsible for expanding our digital marketing and communications platforms across major social media platforms and our owned and partner channels.

Principal Responsibilities:

Assist the Design team and other marketing co-ordinators with email and web assets.
Design and work with the Marketing Technology Specialist to deploy customer journeys and nurture programs to maintain an engaged database of members.
Assist team members with day-to-day marketing tasks and coordinating marketing projects, monthly reports and activities as requested.
Development of social media strategy and content plans across all channels including Facebook and Instagram (in addition to new channels, as adopted).
Manage organic Social (Facebook, Instagram) including managing and arranging daily posting of all content (blogs, posts, video) distribution to online channels and social media platforms to increase web traffic.
Manage the development of or creating engaging digital content and copywriting for social media channels, emails and websites which may include videos, blogs, photos and infographics.
Monitor social media activity through community management and measurement reports.
Be responsible for the creation of content including but not limited to social posts, blogs for websites and emails, and video.
Ensure all content (written, images, video etc) are optimized for SEO and follow our digital content and brand style guidelines.
Work in accordance with the strategy and briefs defined by the marketing department.
Devise tools to measure the effectiveness of customer engagement per brand/channel and report results back to management
Continually test different ideas to improve engagement and results.
Undertake other duties which may be negotiated from time to time with the Manager

Key Relationships:

All internal and external stakeholders, members, and clients of arrivia and Our Vacation Centre Pty Ltd

Qualifications And Requirements

Necessary skills for this position:
A person in this position should have experience within a similar role and have the skills to:
Work effectively in a remote team environment with the ability to work autonomously
Be able to manage time effectively and set priorities to adhere to deadlines
Demonstrate initiative, yet be able to follow instructions and procedures
Demonstrate well-developed verbal, written and interpersonal communication skills
Demonstrate a thorough understanding and adhere to policies surrounding confidentiality and privacy of client, product and company information
Promote workplace safety, equity and diversity and participative management practices in the workplace
Maintain regular consistent and professional attendance, punctuality and personal appearance.
Display an ongoing commitment to continuous professional development and quality customer service.
Have, or quickly acquire, a clear understanding of the company policies and procedures and always comply with these
Demonstrate and promote the company values at all times:

Criteria and Experience
Demonstrated experience with qualifications and/or an equivalent level of expertise and experience to undertake the role
Bachelor's degree or equivalent in Marketing and Communications, Business Management or related qualification preferred
Paid Social Media Experience preferred
Knowledge of Search Engine Optimisation (SEO) and the ability to implement a content strategy
Experience with website analytics tools (Google Analytics & Social Insights)
Experience with content production
Proven design skills and ability to create engaging content and visual campaigns
Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time (or ahead of schedule).