Our client, a diversified leisure and hospitality player, is looking for a brand builder and communications architect who can turn a portfolio of leisure and resort-style residential communities into an iconic lifestyle brand that moves people and shapes culture.
This role is perfect for a senior marketing leader with deep agency roots and cross-industry experience in media, content, and real estate who thrives in building teams, brands, and large-scale transformation.
How you'll make an impact
Launch and scale a unified brand for our leisure and residential portfolio, while crafting distinct stories for each resort destination and community.
Lead integrated marketing programs across brand, digital, content, events, and partnerships that elevate top-of-mind awareness, consideration, and purchase intent for both resorts and residential offerings.
Design data- and insight-led journeys that connect discovery, booking, and home-buying experiences, leveraging CRM and marketing technology to drive conversion and retention.
Work closely with senior leadership to translate long-term business targets into phased brand, product, and customer strategies, including major launches and transformation initiatives.
Champion a culture of creativity, experimentation, and excellence within the marketing team and across agency partners, anchored on deep consumer research and insights.
Who we're looking for
A seasoned marketing leader with experience across broadcast/media, digital products, and/or real estate or hospitality, who has successfully launched or repositioned brands at scale.
Strong integrated agency background, handling premium, multi-brand, or experience-led accounts, with a portfolio of award-winning campaigns and innovation projects.
A purpose-driven, results-focused leader who enjoys building high-performing teams and leading cross-functional collaboration in fast-transforming organizations.
A storyteller and strategist who can balance brand-building with commercial impact, and who is comfortable presenting to boards, C-level stakeholders, and industry partners.
