Develop and execute on successful go to market strategies based on inputs from key group stakeholders, demonstrate understanding of market factors, customer base and competitive landscape
Monitor campaigns and coordinate resources to optimize effectiveness
Execute on demand generation and promotional efforts based on guidance and input from Marketing Directors, Email Specialists and group stakeholders
Oversee CRM strategies and promotional lists to ensure Logically's growth, increased engagement and engage with fellow marketers around best practices for email marketing, lead generation and successful tactics for generating leads for Sales
Implement lifecycle engagement and communication programs that highlight the experience and success of current customers
Coordinate marketing collateral for products and marketing campaigns
Help Marketing & Sales meet business objectives through customer advocacy initiatives
Create and maintain group Event Marketing plans with input from key stakeholders, developing budgets, integrating core messaging into event experiences, managing contracts and being responsible for ensuring all equipment, furniture and services execute as planned
Leverage data and conduct ongoing assessments against key customer marketing KPIs to measure performance, guide decision making and optimize programs
Manage the development and creation of tools, resources and collateral to support Sales and revenue growth
Measure and report on the success of customer campaign performance and marketing-influenced pipeline
Founded in 2006, we pioneered a new way of offshoring. This model involves setting up an overseas division of your company and getting a local specialist to handle facilities, IT, labor laws, recruitment and HR, while you retain control over quality and productivity. Today, we’re still one of the largest and most experienced offshoring providers in the Philippines, with 400+ active clients and 6,000+ employees. We operate within purpose-built, class-A facilities that are strategically located for access to Manila’s most talented people. We’re backed by our Australian parent company, Probe and we’re ISO certified.
