We're looking for an Email Marketing Manager to own the day-to-day execution of the retention channel across email and SMS. This is a hands-on, platform-level role. You'll be working directly in Klaviyo building flows, writing briefs, managing campaigns, and reporting on performance.
You'll sit within a small, tight team and report directly to the Director of Marketing.
Klaviyo
Email + SMS
Flow Architecture
Campaign Execution
Performance Reporting
What You'll OwnFlow Management
- Build, maintain, and optimise all automated flows in Klaviyo
- Identify structural issues and performance gaps with data-backed recommendations
- Build new flows from strategy briefs
Campaign Execution
- Execute 2–4 email campaigns per week
- Manage SMS campaign calendar alongside email - send 2-4 SMS campaigns per month
- Apply correct segmentation to every send - broad list sends are reserved for urgency and clearance only
- Own the send checklist: subject line, preview text, segmentation, timing, Smart Sending, UTM tagging
Copy & Briefing
- Write email and SMS copy directly
- Maintain brand voice across all sends: conversational, knowledgeable, no hype, no unofficial product shorthand
- Write subject lines that reflect the intent of the send
Performance & Reporting
- Pull weekly and monthly performance reports across flows and campaigns
- Key metrics to track: open rate, click rate, conversion rate, revenue per recipient, flow revenue by branch
- Surface anomalies and drops proactively
- Maintain performance log with weekly data
- Contribute to the monthly performance review with the Director of Marketing
Testing & Optimisation
- Execute A/B tests from the approved testing backlog
- Document test parameters, results, and recommended next steps
- Flag new test hypotheses based on performance data — subject lines, send timing, segment selection, copy angle
Team Coordination
- Brief and coordinate the Junior Builder on campaign builds and scheduling
- Brief the Designer on email creative requirements with clear specs and context
- Liaise with the Director of Marketing weekly on priorities, blockers, and upcoming sends
What We're Looking ForMust-Have
- 2+ years working directly in Klaviyo - flows, campaigns, segmentation, reporting
- Demonstrable experience building and optimising automated email flows (not just managing campaign sends)
- Comfortable with data - can read a performance report, identify what matters, and act on it
- Strong written English - email copy that is concise, clear, and on-brand without heavy editing
- Organised and self-directed - can manage a campaign calendar without being chased
- Understands the difference between flows and campaigns, Smart Sending implications, and basic deliverability hygiene
Strong Advantage
- Experience with SMS marketing - Klaviyo SMS flows and campaigns specifically
- Background in ecommerce retail - especially action sports, streetwear, or lifestyle brands
- Familiarity with Klaviyo's conditional split logic and category-based segmentation
- Experience coordinating creative and production team members against a content calendar
- Worked in an agency or multi-brand environment
Benefits:
- Flexible schedule
- On-site parking
Work Location: In person
