Digital Marketing Specialist (Homebased - Morning shift)

Job Description

Your Role:

• Build and design automation processes
• Market research to identify target audiences and develop marketing campaigns that resonate with them
• Build high converting landing pages in line with our goals
• Keyword mapping to ensure our website and content are optimised for search engines
• Technical audit to identify and resolve any issues with our website's performance and user experience
• Content strategy and creation to produce high-quality and engaging content that educates and inspires our perspective clients
• Backlink strategy to build our online authority and reputation
• Relevance and content review to ensure our content is up-to-date, accurate, and aligned with our brand messaging
• Visibility analysis to monitor our online presence and identify areas for improvement
• Competitor analysis to stay ahead of industry trends and benchmark our performance against our competitors
• SEO audit to optimise our website's structure, content, and performance for search engines
• Coding and meta descriptions to ensure our website is technically optimised for search engines
• GMB optimization to enhance our local search visibility and attract more patients
• Technical analysis to monitor website performance and identify areas for improvement
• Content analysis and audit to measure the effectiveness of our content and make data driven decisions
• Brand campaigns to promote our services and increase brand awareness
• Google ads and performance max campaigns to drive qualified traffic to our website/landing pages
• Remarketing to re-engage with potential patients who have shown interest in our services
• Develop and execute SEO strategies for the business that align with our goals and objectives, leveraging the latest industry best practices and tools to drive organic traffic, increase search engine rankings, and improve overall visibility.
• Perform comprehensive keyword research and analysis to identify new opportunities for on page and off-page optimization and create content and link-building strategies that are aligned with the business target audience.
• Regularly conduct website audits and provide actionable recommendations to improve the technical optimization of all our websites, including areas such as site speed, schema markup, crawl errors, and other technical aspects of SEO.
• You will be required to attend regular meetings to update management
• Weekly reviews on your performance

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 3+ years of experience in marketing with a focus on digital marketing and SEO
• Strong analytical skills and ability to use data to drive decisions
• Excellent communication and writing skills
• Knowledge of Google Analytics, Google Ads, and other relevant marketing tools
• Understanding of HTML, CSS, and other web development technologies is a plus
• Have an in-depth knowledge of Marketing tools such as SEMRush & AHREFS & CRMs such as WordPress.

Work location: Permanent Homebased
Work hours: 6am to 3pm Manila Time

Additional Information

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