Job Roles:
Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a) For Paid Media: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer b) For Owned & Earned Media: Facebook Business Manager, Corporate website CMS, App and Play Stores
Performs tracking, monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for optimization.
Leads in-house and partner vendor research initiatives (needs assessment, brand health, concept test, etc)
Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches
Performs the analysis of customer acquisition costs, return on ad spend, benchmarking and how these are crucial to the bank
Prepares research brief, works with the research partner on the research sampling, methodology and questionnaire or does all of internal research
Analyses top line results or final results of internal research
Qualifications:
working experience in digital marketing or performance marketing; whether through digital advertising agency, media agency, fintech, banking, retail or FMCG.
Has a working knowledge of digital campaign development, implementation and analysis
Skilled in data interpretation and analysis
Can formulate research objectives and design
Background in data analysis and CRM
Location: BGC, Taguig (Hybrid set-up)
