Digital Marketing Manager | WFO | Clark

Job Description

Responsibilities
. Plan and execute with the team all Marketing activities in the Digital, Content and Lead Generation space, including SEO/SEM, marketing database, email, social media and display advertising campaigns
. Design, build and maintain our social media presence
. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
. Identify trends and insights, optimize spend and performance based on the insights, increase incoming lead gen pipeline
. Brainstorm new and creative growth strategies
. Plan, execute, and measure experiments and conversion tests
. Collaborate with internal teams to create landing pages and optimize user experience
. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
. Instrument conversion points and optimize user funnels
. Manage Internal and client Communications
. Collaborate with agencies and other vendor partners
. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
. BS/MS degree in marketing or a related field
. Proven working experience in digital marketing, content marketing and lead generation fields
. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
. Strong level of English proficiency
. Experience in optimizing landing pages and user funnels
. Experience with A/B and multivariate experiments
. Solid knowledge of website analytics tools such as Google Analytics
. Working knowledge of ad tools (e.g. Google Ads)
. Working knowledge of CRM's (preferably HubSpot), lead gen tools (preferably ZoomInfo)
. Experience in setting up and optimizing Google Adwords campaigns
. Working knowledge of HTML
. Strong analytical skills and data-driven thinking
. Proven experience in achieving consistent growth through marketing initiatives
. Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications And Requirements

Morning shift/ Clark office