Digital Marketing Manager | WFO | Clark

0-2 years
a month ago 4 Applied
Job Description

Job Description

. Plan and execute with the team all Marketing activities in the Digital, Content and Lead Generation space, including SEO/SEM, marketing database, email, social media and display advertising campaigns
. Design, build and maintain our social media presence
. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
. Identify trends and insights, optimize spend and performance based on the insights, increase incoming lead gen pipeline
. Brainstorm new and creative growth strategies
. Plan, execute, and measure experiments and conversion tests
. Collaborate with internal teams to create landing pages and optimize user experience
. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
. Instrument conversion points and optimize user funnels
. Manage Internal and client Communications
. Collaborate with agencies and other vendor partners
. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
. BS/MS degree in marketing or a related field
. Proven working experience in digital marketing, content marketing and lead generation fields
. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
. Strong level of English proficiency
. Experience in optimizing landing pages and user funnels
. Experience with A/B and multivariate experiments
. Solid knowledge of website analytics tools such as Google Analytics
. Working knowledge of ad tools (e.g. Google Ads)
. Working knowledge of CRM's (preferably HubSpot), lead gen tools (preferably ZoomInfo)
. Experience in setting up and optimizing Google Adwords campaigns
. Working knowledge of HTML
. Strong analytical skills and data-driven thinking
. Proven experience in achieving consistent growth through marketing initiatives
. Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications And Requirements

Morning shift/ Clark office



marketing database
user funnels
website analytics tools
multivariate experiments
ad serving tools
Google Adwords campaigns
Job Source:

Cloudstaff was established in 2005 by Australian Internet pioneer Mr Lloyd Ernst. The company initially focused on software development for Western markets.In 2010, Cloudstaff identified the Philippines as an emerging market for outsourcing services and expanded operations to the region, commencing with a small team of only seven staff. As a result of the successful expansion, the company was able to extend its service offerings and workforce.