Digital Marketing Manager
PURPOSE
This role includes the planning, developing, implementing and managing of the overall digital marketing strategy to create brand awareness and expand market reach through digital media channels.
MINIMUM REQUIREMENTS
Education: Minimum Educational Qualifications for this position
Bachelor's degree in marketing or related field required.
Relevant Experience:
- More than 5 years of combined experience in digital marketing and advertising.
- Demonstrable expertise in SEO/SEM and marketing to large databases via email, social media and/or OOH campaigns.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results.
- Strong writing and communication skills and good at problem-solving.
- Experience with Digital Marketing Agency is a plus.
Business Understanding:
Planning and managing marketing campaigns that promote a company's brand, products, and services.
AREAS OF RESPONSIBILITY
- Co-develop overall digital strategy with Content, Creatives and Brand and Communications to ensure timely, relevant, and impactful initiatives aligned to the branding and communications objectives of the company
- Identify key tools and platforms to assist in the creation and management of digital strategies and executions based on set campaign metrics
- Development of digital marketing plans for branding/segment campaigns in tandem with relevant managers
- Evaluate performance of key digital strategies and relevant executions on a monthly and quarterly basis based on agreed cadence
- Evaluate potential opportunities and risks in the digital space with regards to current and upcoming digital and non-digital initiatives
- Lead overall content plan direction and coordinate with segment marketing and brand managers to develop weekly and monthly content plans
- Create, enforce, and evaluate a social media playbook to be adapted for use for social media officers as first contact personnel on online platforms
- Analyze and evaluate social media efforts based on competitor activities and initiatives
- Develop ad-hoc social media campaigns (paid and non-paid) to maximize potential of current and future initiatives
- Develop digital strategy for online platforms such as paid search, ads, website, email marketing, etc. to maximize potential of campaigns
- Review performance of online initiatives and develop useful, actionable insights for overall marketing team
- Monitors, analyzes reports effectiveness metrics of marketing content
- Identifies the campaign improvement by conducting research/data analysis and marketing operations trends
- Identify external opportunities to strengthen brand presence
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Converge Information and Communications Technology Solutions, Inc. (PSE: CNVRG) is the fastest-growing and only pure-play high-speed fiber broadband provider in the Philippines today. With over 90,000 kilometers of a fiber backbone, the Converge network is among the most extensive in the country. ABOUT US: No client is the same, so neither are our services. Converge creates relevant and affordable solutions for its clients, providing “best of breed world-class ICT products and personalized services to its expanding list of partners. MISSION: Delighting our customers by taking care of our own. VISION: World-class ICT organization that empowers people, businesses, and the nation to be their best. VALUES: Integrity, Customer Focus, Teamwork, Empowerment, Excellence, Velocity.
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