Digital Marketing Analytics Specialist

At GHD, we don't just believe in the power of commitment, we live and breathe it every day.

That's why we pledge to empower all of our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today.

See where your commitment could take you.

We are seeking a highly skilled Digital Marketing Analytics Specialist who is proficient in Google Analytics, Search Console, and Tag Manager to join our dynamic team. The ideal candidate will be responsible for leveraging advanced analytics tools and techniques, particularly within the Google ecosystem, to extract meaningful insights from website data, marketing campaigns, and paid channels. This role requires in-depth knowledge of Google Analytics, Search Console, and Tag Manager, as well as strong proficiency in Google Cloud Platform (GCP) to drive data-driven decision-making across various business functions.

Key responsibilities

• Analyze website data using Google Analytics and other relevant tools to interpret findings for actionable insights. Identify trends, user behavior, and areas for improvement.
• Extract, clean, and transform data for analysis, ensuring data accuracy and reliability.
• Perform in-depth analysis of marketing campaigns and paid channels to assess their effectiveness.
• Utilize Google Search Console and Sitecore Search to optimize search performance and enhance website visibility.
• Leverage Google Tag Manager for efficient management and deployment of tracking codes.
• Create and maintain comprehensive dashboards and reports using tools like Data Studio to communicate insights to stakeholders.
• Collaborate with cross-functional teams to understand reporting requirements and deliver actionable insights.
• Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
• Evaluate end-to-end experience across multiple channels.
• Understand and optimize conversion points throughout the marketing and operations funnel.
• Monitor historical and real-time performances of key metrics to detect and report anomalies.

What you will bring to the team

• 3+ years experience in data analytics field
• Proficiency in Microsoft Excel, Google Analytics, Google Search Console, Google Tag Manager, Data Studio.
• Knowledge in cloud platform administration, development, and data management
• Experience with Salesforce Marketing Cloud Intelligence (formerly Datarama) is preferred, Administrator or Developer certification is a plus
• Advanced knowledge of Excel proficient in formulas, VLOOKUP's, pivot tables and macros
• Experience working with large data sets and distilling information for broader marketing applications
• Strong quantitative skills, including both analytical abilities and math proficiency
• Superior attention to detail and time management skills
• Understanding of the digital space and developing technologies
• Positive attitude and collaborative mindset
• Proven excellence in written and verbal communication, creativity, problem-solving, teamwork, and organization

Work schedule: Monday to Friday / flexible

This job offer can be based either in Makati, Quezon City or in our office in Cebu, depending on your home base / location.

Applicants must be a Filipino citizen or have the right to work in the Philippines.

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