Digital Campaign Specialist -B2B/B2C - ASAP | HYBRID

This position reports to the Regional Marketing Manager and is responsible to drive end-to-end digital campaigns across Southeast Asia. This role is critical in generating and nurturing leads through Salesforce Pardot (Marketing Cloud Account Engagement) and executing high-performing B2B and B2C campaigns across digital channels.

Key Accountabilities

Digital Campaign Management:

• Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.
• Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.
• Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.

Lead Generation & Management:

• Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pardot (Marketing Cloud Account Engagement).
• Collaborate with inside sales teams to manage marketing qualified leads (MQLs) while continuously monitor lead funnel performance with both inside and field sales through regular cadence.

Performance Marketing:

• Manage paid media budgets across platforms (Google Ads, LinkedIn, Meta, Programmatic).
• Track, analyse, and report on campaign KPIs such as CPL, CAC, ROAS, and conversion rates.
• Continuously optimise creative, targeting, bidding strategies, and landing pages.

Cross-Functional & Regional Collaboration:

• Partner with regional business units to align campaign messaging and ensure consistency.
• Work closely with in-country marketing teams to plan, execute, and report on local campaigns.
• Coordinate with in-country marketing team on localised campaign adaptations.

Agency Management:

• Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work.
• Manage relationships with agencies to meet project deadlines and campaign objectives.

Reporting & Insights:

• Produce regular performance dashboards and campaign reports with actionable insights.
• Recommend strategies to improve effectiveness and efficiency of campaigns.

Key Job Requirements

Job / Skills Competencies & Critical Work Experience:

• 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot, Marketo).
• Strong understanding of B2B and B2C buyer journeys.
• Experience managing digital campaigns across multiple countries and coordinating with local teams.
• Proven track record in performance marketing, including paid search and paid social.
• Proficiency in analytics tools (e.g., Google Analytics, Salesforce Pardot reporting).
• Excellent project management skills.
• Data-driven mindset with the ability to translate insights into optimisation actions.

Qualifications:

• Bachelor's Degree in Marketing, Communications, IT or a related field.