The Digital Marketing Manager leads and grows eTap's overall digital presence. This includes social media, paid ads, LinkedIn, and the company website. The role ensures that all digital efforts support business growth, strengthen the brand, and align with company goals.

This position reports to the Head of Marketing and directly manages the Corporate Communications Specialist and Copywriters.

What This Role Does

Sets the Digital Direction
Creates and leads the overall digital marketing strategy
Turns business goals into clear digital campaigns and measurable KPIs
Acts as the main decision-maker for digital marketing
Leads Social Media & Content
Oversees content and ads across Facebook, Instagram, TikTok, LinkedIn, and the website
Ensures messaging is consistent and on-brand
Develops strategies for key accounts and underperforming kiosks
Works closely with design and brand teams
Manages Paid Advertising
Plans and optimizes ads on Meta, TikTok, Google, and YouTube
Allocates budgets and improves campaign performance
Focuses on testing and scaling to improve return on ad spend (ROAS)
Tracks Performance & Reports Results
Monitors digital trends and campaign performance
Oversees regular reporting (weekly and monthly)
Provides insights and updates to marketing leaders
Oversees the Website
Manages website content and updates
Ensures accurate store partner, biller, and kiosk information
Works with teams to improve copy, user experience, and landing pages
Maintains high accuracy standards for all website listings
Supervises LinkedIn & Corporate Communications
Manages the Corporate Communications Specialist and Copywriters
Oversees LinkedIn content, PR initiatives, and brand reputation
Ensures strong B2B and B2C communications
Aligns PR & Business Development
Oversees media outreach and PR efforts
Ensures digital supports lead generation and partnerships
Supports marketing events with digital promotion
Manages Budget & Resources
Controls and optimizes digital ad spend
Prioritizes budget based on performance and business goals